A Memorable Journey

This creates a picture of ‘twin dragons playing with pearls'. This 468 meters (1 ,536 feet) high tower Is the world's sixth and China's second tallest TV and radio tower. It was a Sunday morning when we left home. We spent 2 hours on the way to Oriental Pearl TV Tower. It was the first time to hold global animation fair. The fair attracts thousands of visitors. The display was held in cartoon drawings. Coplay contest, and other activities. At the fair were an exhibition area, costly performance area, e-sports experience zone, Japan, Europe, and the cartoon image was everywhere.My favorite activity was protagonist's Coplay. Coplay,short for â€Å"costume play†, is a performance art in which participant wear costumes to represent a specific character. Coplay is known to show creative behavior, you can see these cartoon fans heart dress. There are usually some identified Coplay celebrities that effectively represent your favorite character. You can purchase one you love to be your idol. Today, people all around the world are involved in splays fantasy fun. In the noon, we went to the revolving restaurant, where we ate seafood and drank juice.We were enjoying the beautiful view while the seats revolved. The restaurant was a great place that let people repose. I was able to fully relax myself there. It was proudly at the top of the Shanghai. The view was amazing. Finally, we went to the Observation Deck. The whole passage was made up of steel structure and glass. You can see the ground while standing on the glass floor. We were 863 feet off the ground. From Oriental Pearl TV Tower, we can have a bird's eye view of the city. In the Observation Deck where I snapped photos of the view. There were a lot of tourists.From a viewpoint overlooking Shanghai City you can see numerous high alluding, congested traffic, and dense population. Life Is like a Journey, you never know when something will come up. All Journeys are opportunities for discovery. Some Journey s are opportunities to discover the Inner self. I can never forget this unforgettable Journey. Reminiscences of this Journey often flicker In my mind every now and then. Because It was my Jovial Journey with my family. There was no nuisance surrounded us, only Jaunty moments. After that vacation, I had many more vacations. But that first vacation had some special magic In It.It Is Just an unforgettable experience. By pinpricks My most memorable childhood Journey to date is visiting Shanghai with my family. It is the year 2002 and I can remember the details of each place. I can remember the food I and my family ate. It's all still so fresh in my mind. There were many famous Tower. Oriental Pearl TV Tower is located in Pudding Park in Lazuli, Shanghai. The Tower, surrounded by the Yang Bridge in the northeast and the Nap Bridge in meters (1 ,536 feet) high tower is the world's sixth and China's second tallest TV and It was a Sunday morning when we left home. We spent 2 hours onThe fai r attracts thousands of visitors. The display was held in cartoon drawings, your idol. Today, people all around the world are involved in Copley's fantasy fun. Observation Deck. The whole passage was made up of steel structure and glass. You Life is like a Journey, you never Some Journeys are opportunities to discover the inner self. I can never forget this unforgettable Journey. Reminiscences of this Journey often flicker in my mind every now and then. Because it was my Jovial Journey with my family. There was no vacations. But that first vacation had some special magic in it. It is Just an A Memorable Journey My first day of the trip contained making sure we had the everything we needed packed in our bags. We reached at the International Airport at ten-thirty, about an hour previous to our plane taking off. When we did finally depart from GSP airport we took a two hour ride to London, from there we got on another plane. Finally, then we reach at Dubai. The currency in Dubai was different from Pakistan one rupee is equal to 0. 03449AED or dirhams in Dubai money. When we reached in Dubai we took a taxi to pick up our rental car.We had reserved a land cruiser because it was the most inexpensive choice for our trip. We heard from there to the hotel the Star Metro Deira Hotel arriving at nearby five-thirty. We went up to or room unpacked and got settled in for about two hours before leaving for our first event of the day, Aqua venture Water ParkWe stayed there for about five or so hours before returning to the hotel. With the height of about 829 meters one cannot miss the world’s talles t construction while having a trip to Dubai.The Star Metro Deira Hotel is an wonderful art of engineering. It covers and one 134 levels and the view from the top is fabulous and beautiful. The sound and light show, which is in front of the Star Metro Deira Hotel is a splendid and colorful experience. On day two of our trip we have also saves some time to visit â€Å"The Palm Jumeirah†. This huge man-made island is a world wonder. The island is formed like a Palm and hence is called as The Palm Jumeirah. One of the best parts of this island is â€Å"Atlantis†.This is a exciting complete resort with a lot of activities and adventure sports. From swimming to the exciting water slides, every single activity was outstanding. On day three we woke up and went to the dessert safari was an fantastic experience. We started with the bumpy car ride through the dry and hot dessert. After which, we annoyed the ship of the desert, â€Å"Camels†, Our journey ended with an capti vating belly dance and an extravagant spread of delicious Arabian food. We enjoy too much at this trip. I wish we will go again for this trip soon.

Why Did the Us Introduce Marshall Aid

Why did the US introduce Marshall Aid? The main reason why the US introduced Marshall Aid was to prevent the spread of Communism. In 1946 almost the whole of Eastern Europe was Communist, this was due to the actions of Stalin, he wanted to build up a line of countries around Russia and use them as a â€Å"buffer zone† to protect the USSR from being attacked. Britain had troops in Greece and was fighting a Civil War against the Communists in fear that it too would fall under Stalin's Communist rule.The USA stepped in when the British announced that they could no longer afford to keep their troops in Greece, Truman feared that the whole of Eastern Europe would become Communist (the idea of Communism was very popular in times of hardship, the communists believed that the wealth of the richest people should be shared out among the poor) so he agreed to pay for military supplies, weapons, economic aid and British troops to be sent to Greece and Turkey.The USA's aid soon became know n as The Truman Doctrine. This was the idea that communism should not be allowed to grow and gain territory, and that it was America's ‘duty' to fight for liberty. It was agreed that they would send resources to any Government that was threatened by communism. The Truman Doctrine was significant as it divided the world, showing that Capitalism and Communism were in opposition, which suggested that the East and the West could no longer co-operate.This emphasised the many difference between them. The Marshall Plan started the Truman Doctrine in June 1947, when it was announced that $17 billion should be given to Europe to help rebuild their inefficient economy and prevent the spread of communism. For the USA, Marshall Aid was introduced to make the idea of Capitalism appear more appealing, it was also introduced to try and prevent communism spreading.This now highlights how terrified they were of Communism and to what extent they would go to prevent it influencing the whole of E urope. For the countries in Europe that received aid through the Marshall Plan it was seen as a way of rebuilding their economies and preventing communism in their own country.

Difference Between The Two States Of The Community Surrounding Education

Facilitating and increasing possibilities in education remains to be a focal concern among states as it serves as an instrument for development and growth. This is why many states spend a large amount of income and resources for enhancing education to meet the demands of the population in general and the current trends in today’s society. Though there may be similarities in the overall objective, governments apply different e and varied strategies to make such effort a possibility.This can be seen if the educational system of the United States and Saudi Arabia be compared accordingly. Upon close observation, one can see there are striking similarities and differences between the two. They are similar â€Å"in terms of government spending on education, freedom to choose the school where they will attend to, and education for people with special needs, while differ in terms of attitude towards education, literacy rate, religion in school, gender roles, grading scales, and stage s of education† (Stevenson, 2008, p. 1).One major difference between the two states revolves around the attitudes and views of the community surrounding education. Compared to the United States wherein students are expected to attend class in a mandatory manner, Saudi Arabia does not impose such standards on students and remains to be open on individuals who seek to learn (Stalinsky, 2008). This in turn makes the system in United States strict and accountable towards creating educational policies. Another major difference is the statistics and numbers present as far as literacy rate is concerned.The United States educational system boasts of a 99% literacy rate for both men and women and continuously seeks new methods and mechanisms to solidify growth. On the other hand, Saudi Arabia fairs relatively lower than its counterpart and only provide 84. 7% for men and 70. 8% for women (Stevenson, 2008, p. 1). This is why the country is resolved towards establishing numerous framewor ks to help alleviate the increasing number of illiterate in the region. Curriculum content and facilitation is another difference between Saudi Arabia and American education.America offers its curriculum in a diversified manner and caters to different areas such as Physical and Social Sciences. Contrary to this, teaching Islam has been the focal point of Saudi Arabia’s educational system. It derives from the Sharia (Islamic Law) and the Quran as the basis for teaching (Ministry of Education, 2004). Equally men who have been trained under this can provide â€Å"religious secondary education with focus primarily on Islamic and Arabic Studies† (Stevenson, 2008, p. 3).Lastly, the scope of education is also another component that differentiates between the two states. In the United States, the curriculum is equally administered and facilitated both males and females. On the other hand, for Saudi Arabia, â€Å"education is divided into three separately administered systems: general education for boys, education for girls and traditional Islamic education for boys† (Stevenson, 2008, p. 3). Though there has been a move within the government to expand the scope of instruction for women, this practice continues to be prevalent in Saudi Arabia’s society.To conclude, though both the United States and Saudi Arabia are committed towards creating available education for everyone, they have different ways of applying such principle. These differences can be rooted to various cultural beliefs and practices that continue to shape how people think in two states. In the end, despite these differences, it can be argued that each one is committed in providing the necessary avenues to increase proficiency and develop schemes to make its citizens competent and ready to address the challenges of the 21st century.

Perspectives of Native American Tribes (Response Paper) Essay

Perspectives of Native American Tribes (Response Paper) - Essay Example ing to the analytical discussion of Dowd (1993), the experience and perspectives of the Native American Tribes had undergone various stages including development and challenges during the period of American Revolution from the year 1754 to 1781. During the early stage of the revolution, the Indians had experienced numerous obstacles to their continuous survival as a citizen on their own native lands at the early 18th century due to the controlling vied of the British and French. The British and French troops vied their prominent control over the American continent during the mid of eighteenth century whereas, the Native American communities continued seeking for expanding their colonial lands with various settlements. Aftermath the seven years’ of War with the British, the diplomatic situation and decisions of the Indian populations came under a more circumscribed position1. However, the outburst of the American Revolution in 1754 had imposed major consequences for the Indian colonies in North America, which can be stated as one of the most defining events of the Native Americans. During this stage, adequate understanding about the American Revolution was also advocated as a major contest for the Indian peoples along with their liberty within their own land. In this regard, many of the Indian colonies were sided with a hope of achieving victory with the British, which would stem continuous expansion of the Western countries. In this context, a Free Mason named Joseph Brant along with sister Mary Brant played a crucial role by moving communities away from neutrality policies and into an association with the diplomatic decisions of the British. In this regard, the role of few leaders such as Brant along with his sister and participation of few other front-runners from the Native American tribes can be also regarded as major defining aspects in the history of the Native American and the American Revolution2. After being achieved a successful revolution, the

Being in high school and being in college Essay

Being in high school and being in college - Essay Example Thus student’s life is characterized by two distinctive phases, one being the school life and other being college life. Though education and gaining of knowledge is the primary thing, which is common between a student attending a high school or college, still there are many differences which exists between them. This is because both the high school and college are two different types of worlds, with their own distinctive characteristics which make them unique. Teachers, classes and a whole range of other factors are the ones, which makes a deep impact in the minds of students, while being in high school or in college. But it will be seen in most cases that, there will be quite different types of liking for the students, during their life in college and in high school. (www.associatedcontent.com) High school is often characterized by strict supervision by the faculty and it is often characterized by lesser freedom, being experienced by the students in general. The environment o f college is totally different from that of high school, where the students enjoy more freedom and expression of thought, which is very vital for any individual’s growth. Students mostly prefer college than high school, since there are various reasons that they feel, they can enjoy being in college rather than at high school. These factors like selection of the classes and various courses, attendance to the classes, general open climate that exists in the college and many others are the things, which make them to have more liking for college than towards high school. Students who attend college are bound by lesser restrictions, than those attending high school. (www.associatedcontent.com) Since the high school lays the base for any individual, it is considered as something that is very much significant for rightly molding them and which cannot be missed. But in the case of college the scenario is totally different. It is up to the wish of individuals to opt for the higher stu dies in college, if they have an idea to further their career. During college studies, individuals have to shoulder more responsibilities when compared to high school, where parents and teachers are there to guide and lead individuals in the right direction. When it comes to the aspect of fees, the college fees is always found to be much higher than that of high school. If the individual opts for attending any public school, which is run by means of the government then it is totally free. But this is not the case of college, which puts much pressure on the individuals as well as their parents for funding the studies. Thus any individual who hails from a low income family, can very well attend high school but it becomes a much tougher choice when opting for higher studies in college, since they will have to pay much more. This is a big disadvantage that crops up in the case of college studies. (www.associatedcontent.com) Time management is yet another area of great contrast wherein t he case of college, students have to manage their own time whereas in high school, the student’s time is managed by their parents and guardians. The student class strength is also found to be very high in the case of college while in case of the high school, the maximum strength varies anywhere between thirty and forty. In high school the notes can be copied easily from other class mates, even if one misses out some classes but this is not the same in case of college. As a result attending each and every lecture is of utmost important in the case of college than high school, where classes missed can be easily overcome through classmates and consultation with teachers. In the case of coll

Ovarian Cancer Essay Example | Topics and Well Written Essays - 3750 words

Ovarian Cancer - Essay Example In this study, handling the need of being knowledgeable with regards the issues that involve the development of ovarian cancer among women is introduced through a processes examination and analysis of specific number of population who are to be observed with regards how they are responding to the procedures of the diet control approaches to be used in this research study. This study shall first and foremost introduce how ovarian cancer swipes the entire woman population around the world today. To support the said details, a research on the actual statistics comprising of the said details shall be presented along with the other mediums of explanation needed to make the issue clearly defined towards the readers. Through the in depth development of this research, it shall further be enumerated how much importance should be placed upon the understanding of women with regards their diet and how the said process actually affects the level of chances that they have in either preventing or incurring ovarian cancer in the future. It is through this that the researchers aim to open the minds of the readers towards the personal responsibility that they have towards their own safety from being afflicted by ovarian cancer. Although ovarian cancer (OC) occurs less frequently than breast or uterine cancer, it has the highest mortality rate of the gynecological cancers, comprising almost half of the deaths from these cancers (Bray, Sankila, Ferlay, & Parkin, 2002). In spite of improvements in screening and therapy, the five year survival rate is less than 30 percent (Berrino, 1999). In 2000, approximately 61,000 women were diagnosed with ovarian cancer and more than 39,000 died from the disease (Ferlay, Bray, Parkin, & Pisani, 2001) (See Appendix for a breakdown of National Cancer Institute statistics in the US). Due to the poor prognosis for ovarian cancer, it is imperative to discover effective methods of prevention as well as early diagnosis and treatment. It is also of the greatest importance to identify factors of influence, then develop intervention in the form of information dissemination. Background Overall Epidemiology Most cases of ovarian cancer (OC) occur sporadically (Schulz et al., 2004). However, approximately 10-20 percent of cases are believed to be hereditary. Females who inherit genetic mutations in the BRCA1 (Breast cancer stage 1) and BRCA2 (Breast cancer stage 2) genes have an increased risk of both ovarian cancer and breast cancer. Most of the women with these genes have one or more relatives with OC and/or breast cancer (Wooster & Weber, 2003). About 90 percent of all OC develops from epithelial cells that comprise the external surface of the ovaries (Bell, 1991). The current study uses the term ovarian cancer to refer to epithelial ovarian cancer unless otherwise noted. Most OC cases (85-90 percent) occur in postmenopausal females (Schulz et al, 2004). The etiology of the disease remains unclear. Nevertheless, the following two hypotheses have been proposed regarding disease causation: (a) The continuous ovulation hypothesis, and (b) the gonadotropin hypothesis (Edmundson, & Monaghan, 2001). The former hypothesis suggests that the number of cycles of ovulation may establish ovarian cancer risk by increasing the rate of cellular

A New approach to teaching ESOL in ethnic minorities in UK Essay

A New approach to teaching ESOL in ethnic minorities in UK - Essay Example With reference to the ESOL or English for Speakers of other languages, there had been several arguments running around the world. Particularly the funding, policies and future of this community is still a centre point of conversation in many literatures. The point of focuses would be that whether they come out successfully in their studies, how does the teaching get along with the ethnic community in terms of understanding, and in what way the future of these communities is placed. The ethnic population in UK comprises of Asian, African-Caribbean, and Chinese etc. The progresses of these children seem to be travelling in a traumatic situation, if they are beginners. In the sense children who belong to the ethnic community first face a difficult situation in terms of language. But literature say that most of the mainstream schools fail to cope up with the problem, so the thought of setting a separate school atmosphere for them also on the run. The condition of those ethnic population, who are treated as refugee are even worse than this, The Institute Of Race Relations [2001] has to say that â€Å"When post-war immigrants first came here, there was clear evidence of discriminatory practices (such as the bussing of Asian children or the relegation of West Indian children to schools for the subnormal) which marginalised and segregated children - setting them up for failure† But though the situation might give a changed look, still the teachers are at the critical position to give recognition for them. In a survey report The Institute Of Race Relations [2001] has pointed out that â€Å"71% of minority ethnic 16-19 year-olds are in full-time education compared with 58% of whites of the same age. Though they are 9% of the 18-24 age group, minority ethnic young people form 13% of university undergraduates.† What has to be analyzed is that how

Major Paper 4--Explaining a Concept Research Paper Essay

Major Paper 4--Explaining a Concept Research Paper - Essay Example This paper aims to explain the concept of elder abuse to those who may not be familiar with the topic. Part of the information presented within the paper will include, but will not be limited to the risk factors relating to elder abuse, types of elder abuse with accompanying examples, the signs and symptoms of elder abuse, and how to deal with the situation when one discovers an elderly person who is being abused by his family members of caregivers. The World Health Organization has recognized Elderly Abuse as an increasingly growing problem among the population of the elderly. As such the World Health Organization has given the official definition of Elder Abuse as: â€Å"...a single, or repeated act, or lack of appropriate action, occurring within any relationship where there is an expectation of trust which causes harm or distress to an older person...† (â€Å"Elder Abuse†). The definition was adopted from the Action on Elder Abuse in the United Kingdom and has becom e the most widely accepted definition of the violent act upon the elderly. Elder Abuse most often occurs due to the â€Å"trust factor† that the aging person must place in the treatment that he expects of his caregiver. This trust factor is something that an elder person normally has for an immediate member of his family such as a younger sibling, spouse, family member, friend, neighbor, or anyone else that the elder person must rel on for services that he requires assistance in accomplishing. It is because of the closeness of the elderly towards his abuser that the law has classified Elder Abuse as a part of domestic or family violence. According to the Administration on Aging, elder abuse is no different from any other type of abuse that even young people experience. The only difference is that just like a child, an elderly person is already limited in his ability to defend himself from abuse. The various types of elder abuse as per information taken from the Administration on Aging (â€Å"What is Elder Abuse?†) include: Physical Abuse - inflicting physical pain or injury on a senior, e.g. slapping, bruising, or restraining by physical or chemical means. Sexual Abuse - non-consensual sexual contact of any kind. Neglect - the failure by those responsible to provide food, shelter, health care, or protection for a vulnerable elder. Exploitation - the illegal taking, misuse, or concealment of funds, property, or assets of a senior for someone else's benefit. Emotional Abuse - inflicting mental pain, anguish, or distress on an elder person through verbal or nonverbal acts, e.g. humiliating, intimidating, or threatening. Abandonment - desertion of a vulnerable elder by anyone who has assumed the responsibility for care or custody of that person. Self-neglect – characterized as the failure of a person to perform essential, self-care tasks and that such failure threatens his/her own health or safety. An abuser has the ability to change the way t hat people perceive his abusee. In the case of the elderly, an abuser will do his best to portray the elderly as senile, or accident prone, and basically, just unable to care for him or herself sans any assistance. Once the others in the social circle of the elderly begin to believe in the feebleness of the elderly person, then the abuser will begin to get away with the

Improving Organizational Performance Essay Example | Topics and Well Written Essays - 1000 words - 1

Improving Organizational Performance - Essay Example In order to effectively implement process improvement process in the department, it is essential to first realize the exact meaning of the term. Process improvement process or PIP has been defined as – â€Å"a method to introduce process changes to improve quality, reduce costs, or accelerate schedules† (Mohapatra, 2012, p.43). Hence it represents a number of steps that need to be considered for the organization, which will â€Å"identify, analyze and improve† the existing processes and problems within the company.It is essential that a specific method is followed for this purpose by the entire management. Also, it would be suggested to take advantage of the most advanced and current technologies and processes for improving the quality and safety in the production department of the organization.   Safety training is considered as one of the most effective means to achieve safe production in an organization. It has been obtained that safety training allows an organization to achieve improvement in safety management level, and helps the management to achieve improvement in safety quality, safety skills, and safety consciousness. For this purpose, advanced training methods can be used combining them with the needs of the organization, with continuous improvement being the central issue focused on the innovation and development of the processes.  However, there are some problems that are associated with safety training.  

Ocean Park Brand Equity Essay Example for Free

Ocean Park Brand Equity Essay I am genuinely tank to Mr. Nicholas Tam for supporting me all the time and spending many hours on my final year project. This was totally appreciated that he provided many professional and useful advices and recommendations to me. Otherwise, I would also like to thanks Mr. C. N. Lo as my second marker and give me suggestion to improve my project. ABSTRACT Ocean Park Hong Kong is a home-grown treasure. It is also one of the most popular amusement parks in the world, providing educational, conservation and entertainment. Ocean Park Hong Kong has brought joy to local and overseas visitors throughout her 30-year history. She lets everyone in Hong Kong has a special and memorable experiences. In these 30 years, it experienced many impacts that are occurred by outside and inside of the organization. They also recorded a deficit for a certain years. But it was carried out the revolutions continually. Afterwards, the business is still running. Recently, some information indicated that the ranking of the most popular amusement park of the world, which is the Ocean Park Hong Kong higher than Hong Kong Disneyland. Finally, through survey, focus group interview and brands performance measures, to conclude that the brand equity of Ocean Park was better. Better leadership, better quality, builds up customer loyalty. CHAPTER I – INTRODUCTION Ocean Park is one of the theme parks in Hong Kong. â€Å"Marine† is the majority theme of the park. It is located at the Southern District of Hong Kong, and it was opened on 10 January 1977. It was constructed at a land granted by the government, and then the funding of construction is granted by the Hong Kong Jockey Club (HKJC), and it also operated by HKJC. In January 1979, Ocean Park introduced a Killer Whale for the visitors. It becomes a one of the selling points of the park. In the inception stage, there is not enough amusement rides for the public. But, there was expanded their scale of the park, and increased much more amusement rides into the park. The operating capital of Ocean Park was depends on the revenue from tickets and donation from HKJC in earlier stage. It also has a significant deficit for a long time because the price is set on the low side. In 1 July 1987, the â€Å"Ocean Park Ordinance† is constituted by the government. HKJC will granted that they are established the trust with $200M funding. In this time, Ocean Park becomes a non-profit making organization and needs to self-finance. The park changed their business to commercial-oriented, and increasing its ticket price. Thus, the park enhanced its financial conditions to be positive. In 1998, the park recorded deficit again caused by some factors, such as East Asian Financial Crisis. Although it received 2 pandas from China, it still could not increase the visitor’s attraction of the park. The park also closed the water attractions and the Middle Kingdom. And then, it introduced more amusement rises for visitors especially for the teenagers such as the Abyss Turbo Drop and the Mine Train. In Fiscal Year 2004/2005, there are more than 4 million visitors during a year. This is renewing the record since the park is opened. It is caused that PRC government implemented the â€Å"Individual Visit Scheme† under CEPA. Ocean Park revealed its redevelopment plan in 2005, which will upgrades the quality and availability of features at the park. This is response the impacts from the opening of Disneyland. Ocean Park is also held a groundbreaking ceremony for its redevelopment project in November of 2006. According to the Attraction Attendance 2008 releases by Economics Research Associates (ERA) and Themed Entertainment Association (TEA) on 16 April, Ocean Park is the world’s number 15 theme park, Asia’s 5th theme park (Judith Rubin, 2009). (Appendix 1b) 1. Industry Background The tourism industry is one of the four key industries in the Hong Kong economy. There were two types of tourism which were inbound tourism and outbound. For inbound tourism, there were 5 groups of sub-industries which included retail trade, hotels and boarding houses, Restaurants, Cross-boundary passenger transport services and others. The value added of tourism in 2006 and 2007 were HK$45,300 Million and HK$52,300 Million. There was increased around 14% from 2006 to 2007. And the employment in this industry in 2006 and 2007 was 176,300 and 193,800. There was increased around more than 8% from 2006 to 2007 (Census and Statistics Department, HKSAR, 2009). (Appendix 9) In order to support the poor economic condition, Hong Kong government was provided some supporting projects to the tourism industry such as â€Å"the Closer Economic Partnership Arrangement (CEPA)† and â€Å"Individual Visit Scheme†. These projects both were cooperated with PRC. Ocean Park is one of the participators in the amusement park market. Its major competitor is Hong Kong Disneyland. Before Disneyland involved its business in Hong Kong, Ocean Park was the only one participator in this market during the other amusement parks were closed their business such as Lai Chi Kok Amusement Park. On the other hand, the amusement park from neighbor country should also be the major competitors for Ocean Park such as Happy Valley from Shenzhen, PRC. As a famous landmark of Hong Kong, Ocean Park was a successful company in this industry. In accordance with the Attraction Attendance 2008, the 2008 attendance was equal to 5. 03 Million. It was a leading brand of the amusement park market (Judith Rubin, 2009) (Appendix 1b). In conclusion, Ocean Park should be capturing the opportunity derived from increasing attendance and the supporting from government, and focus its competence for facing the threat generated by intensive competition from the neighbor country. 2. Statement of issue In past certain years, Ocean Park faced impacts in different period of time, for example, East Asian Financial Crisis, SARS, and external environment. For the financial issue, Ocean Park was faced the financial distress on past certain years especially for the East Asian financial crisis. Besides, for the external environmental issue, Ocean Park should also be faced to the new entrants of Hong Kong amusement park market that was Disneyland. Ocean Park was a domestic famous brand in Hong Kong. On the other hand, Disneyland was an international famous brand. The overall size of organization of Ocean Park should be smaller than Disneyland. 3. Purpose of the study Propose of this study is to understand customer’s brand equity of Ocean Park. A result of questionnaire survey is to ascertain the sources (Brand Equity Ten) of brand equity of Ocean Park. Base on the findings of the survey, propose that the critical success factor of the theme park. CHAPTER II – LITERATURE REVIEW The Brand Equity Ten will be applying in this study, which is an effective method to evaluate brand equity. Ten sets of measures grouped into five categories, are shown in Table 1. The first four categories are to measure customer perceptions of the brand. The four categories of brand equity are including loyalty, perceived quality, associations, and awareness. The last category is to collect information from the market based information rather than directly from customers (D. Aaker, 1996). 1. Loyalty Measures Since it is now widely recognized that it is much less costly and much more profitable to keep existing customers than to win new ones, customer retention become an important goal for most organizations. In principle its simple: you just have to keep your existing customer (N. Hill, J. Alexander, 2006). The Hong Kong amusement park industry was created a monopoly loyalty during there was only two participators in the market, such as Ocean Park and Disneyland. The loyalty of these two amusement parks might be generated by devotion of its customers, for instance, the customer would be sought some adventure experiences at Ocean park during there was provided many thrill rides. Besides, if the customer would be found some story of fairy tales, they would go to Disneyland, it is because customer can be met many famous characters like Mickey Mouse. 1. Price Premium â€Å"A basic indicator of loyalty is the amount a customer will pay for the brand in comparison with another brand (or set of comparison brands) offering similar benefits†(D.Aaker, 1996). For the admission fees of both Ocean Park and Disneyland, there was a large difference between parks. For instance, in the adult’s general admission fees, Ocean Park was HK$208, and Disneyland was HK$350. Therefore, the price premium should be HK$142. 1. Perceived Quality/Leadership Measures â€Å"Perceived quality is often the key positioning dimension for corporate brands (such as Toshiba or Ford) and other brands that range over product classes (such as Weight Watchers, Kraft, and store brands such as Safeway Select). Because these brands span product classes, they are less likely to be driven by functional benefits, and perceived quality is likely to play a larger role. (D. Aaker, 2009) For Ocean Park, it provided different amusement facilities to visitors. Besides, Disneyland provided the story of fairy tales to visitors. Visitors could earn the different experiences during they are visiting these two parks. They would use the last experience to evaluate the perceived quality of the parks. â€Å"Leading brands are perceived to be relevant, unique and compelling. They inspire customer loyalty and enable organizations to charge price premiums. They increase bargaining power with business partners, make it easier to hire and retain talented employees and provide organizations with clear strategic direction and platforms for future growth. †(B. VanAuken, 2007) Both Ocean Park and Disneyland were performed their services at a unique and compelling ways. For example, Ocean Park provides a lot of amusement facilities for visitors; some facilities were very unique in Hong Kong such as Giant Panda Habitat. On the other hand, Disneyland arranges many owned international famous characters that visitors may take some photos with them. 2. Associations/ Differentiation Measures â€Å"The key associations/differentiation component of brand equity usually involves image dimensions that are unique to a product class or to a brand. The challenge, then, is to generate general measures that will work across product classes. † (D. Aaker, 1996) Since Ocean Park was opened, it was established a personal image for visitors that it was provided some messages like ocean protection and education, exciting experience. Visitors had no doubtful that the meaning of Ocean Park, and they was knew that it was not an amusement park only. Also, Disneyland was generated a dreaming place for visitors to enjoy a childlike and entertaining tour for their each visit. But it was not provided other functional characters to the public such as educational activities. 3. Awareness Measures â€Å"Brand awareness measures the accessibility of the brand in memory. Brand awareness can measured through brand recall or brand recognition. Brand recall reflects the ability of consumers to retrieve the brand from memory when given the product category. † (P. Chandon, 2003) Both Ocean Park and Disneyland were achieved to brand awareness. For Ocean Park, visitors may be bethought its owned characters when they were went to it such as Dolphin, Giant Panda, thrill rides and etc. On the other hand, also, Disneyland was gained the high level of international attention. Visitors were recall its owned characters like Winnie the Pooh, Stitch, and they can be got this memory outside it such as TV and other side-products of its owned characters. The dimension of differentiation in the association category is a summary of brand associations (D.Aaker, 1996). 4. Market Behavior Measures 1. Market Share â€Å"The performance of a brand as measured by market share (and/or sales) often provides a valid and sensitive reflection of the brand’s standing with customers. When the brand has a relative advantage in the minds of customers, its market share should increase or at least not decrease. † (D. Aaker, 1996) The performance of an amusement park can be measured by some elements such as its functions, service level, customer relationship management and etc. It can be grew its admission income during the higher service performance that it can be performed. 2. Price and Distribution Indices â€Å"Market share can be a particularly deceptive brand equity measure when it increases as a result of reduced prices or price promotions. Thus, it is important to measure the relative market price at which the brand is being sold. † (D. Aaker, 1996). â€Å"Market share or sales data are also extremely sensitive to distribution coverage. Sales may be dramatically affected when a brand gains or loses a major market or expands into another geographic region. A measure of distribution coverage is thus a second logical companion measure to market share. † (D. Aaker, 1996). As an amusement park, the market price data was equal to the admission income of a year, because this was majority source for capturing its operating resources. Besides, it indicated that the admission income might be affected by the change in attendance directly. On the other hand, the price and distribution indices should be reflected the market share that can be evaluated by admission attendance during a year. This may be found out the true picture of the growth of admission attendance rather than depends on admission income. CHAPTER III – METHODOLOGY 1. Sample Design Data will be collected by using a questionnaire. It is use to measure customer perceptions of the brand along with the four categories (D. Aaker, 1996). The questionnaire is use to survey those people who are visited Hong Kong Ocean Park and Hong Kong Disneyland before. It is to ensure that the data from respondents are effective and reliable. The questionnaire will be distributed to them through e-mail, and the respondents are classmates, teachers, familiars, friends, and colleagues. 100 samples were collected through this survey. 2. Questionnaire Design First, questionnaire is used to measure the four categories, which are Loyalty Measures (price premium and satisfaction/loyalty), Perceived Quality/Leadership Measures (perceived quality, and leadership), Associations/Differentiation Measures (perceived value, brand personality, organizational associations, and differentiation), and Awareness Measures (brand awareness). Second, setting demographic factors, respondents were required to answer their personal information, including gender, age, monthly income, occupation and education. It is in order to compare the general information with the 25 items, and find out the critical success factor of Ocean Park. Nine dimensions including 25 items, plus 5 items of general information, there are totally 30 questions. Third, this study will compare with Disneyland because it is the mainly competitor in Hong Kong. The questionnaire format is Part A is Ocean Park, Part B is Disneyland, and Part C is the general information. â€Å"5-point Likert Scale† is usually used in questionnaires, and is the most widely used scale in survey research. †. There were used 5 choices of answer question for respondents to answer their questionnaire except general information. It was included â€Å"Strongly Disagree†, â€Å"Disagree†, â€Å"Neutral†, â€Å"Agree† and â€Å"Strongly agree†. (Answers. com, 2009) Fourth, set â€Å"Missing Data†. It is to reduce or ignore the answer of unclear, ambiguous or answer more than one choice, etc. The questionnaire format could refer to Appendix 7. 3. Statistical Package for the Social Science(SPSS) SPSS was established in 1968 by Norman H. Nie, C. Hadlai (Tex) Hull and Dale H. Bent. They want developed a revolutionary software system in order to turn raw data into representative information in an easily way. According to the SPSS’s website, â€Å"This revolutionary statistical software system was called SPSS, which stood for the Statistical Package for the Social Sciences. Nie, Hull and Bent developed SPSS out of the need to quickly analyze volumes of social science data gathered through various methods of research. † (SPSS INC. , 2009). In addition to statistics analysis, the features of the base software, which are included Descriptive statistics (Cross tabulation, Frequencies, Descriptives, Explore, Descriptive Ratio Statistics), Bivariate statistics (Means, t-test, ANOVA, Correlation (bivariate, partial, distances), Nonparametric tests), Prediction for numerical outcomes (Linear regression), and Prediction for identifying groups (Factor analysis, cluster analysis (two-step, K-means, hierarchical), Discriminant) (Wikipedia, 2009). In this report, there was using SPSS to analyze the statistical information, there are included Cronbach Alpha Reliability Analysis, Mean and Standard Deviation, Crosstab Test. 1. Reverse Scoring In order to calculate some opposite data in one dimension, there should be rescored the negative data to turn into positive data. This can be increasing the reliability and correlation among data in one dimension. â€Å"Items that are negatively worded in a scale must be rescored in a positive direction in order to match the other items in a scale† (S. Stark, et. al. , 2001). In the questionnaire, Question 22 25 of Part A and B was used this function that in order to find out the reliable and correlated data, and these sets of data should be opposite to other data in same dimension. 2. Cronbach’s Alpha Reliability Analysis â€Å"Cronbachs alpha measures how well a set of items (or variables) measures a single unidimensional latent construct. When data have a multidimensional structure, Cronbachs alpha will usually be low. Technically speaking, Cronbachs alpha is not a statistical test it is a coefficient of reliability (or consistency). (UCLA Academic Technology Services) There were used the Cronbach’s Alpha Reliability Analysis to find out the reliability. The output table will then be displayed the Cronbach’s Alpha of the dimension. 3. Mean and Standard Deviation â€Å"The mean, indicated by ? (a lower case Greek mu), is the statisticians jargon for the average value of a signal. It is found just as you would expect: add all of the samples together, and divide by N. † (S. Smith, 2007) It is the use to find out the average in a group of population. There were calculated the means by all of the scoring of each question. Afterwards, added up the separate mean from all dimensions which were found out the total mean of each category. â€Å"The standard deviation is one of several indices of variability that statisticians use to characterize the dispersion among the measures in a given population. To calculate the standard deviation of a population it is first necessary to calculate that populations variance. Numerically, the standard deviation is the square root of the variance. Unlike the variance, which is a somewhat abstract measure of variability, the standard deviation can be readily conceptualized as a distance along the scale of measurement. † (R. Hoffman, 2002) Besides, the standard deviation was displayed on the output table of SPSS in order to analyze the dispersion of the result of nine dimensions. 4. Crosstab Test â€Å"Cross-tabulations give us much more insight into the data than do simple profiles or frequency distributions. Cross-tabulations are an example of bivariate analysis (i. e. , examining the relationship between two variables). However, cross-tabulations are of limited value, too, because we are realistically restricted to examining the relationship between only two variables at a time (e. g. , customer status and age; customer status and income; etc.). If we try to examine a cross-tabulation of more than two variables at a time, the results are very difficult to visualize and interpret meaningfully. † (SmartDrill, 2008) There was used the crosstabulation to compare the variability of general information. This can be easily found out the difference between two set of data. 4. Focus Group â€Å"Focus groups are a powerful means to evaluate services or test new ideas. Basically, focus groups are interviews, but of 6-10 people at the same time in the same group. One can get a great deal of information during a focus group session. † (C. McNamara, 2006) 5. Data Analysis. 1. Calculated the mean and standard deviation for all of 9 dimensions in order to find out the overall performance of both Ocean Park and Disneyland. 2. Used SPSS reverse scoring function in order to make some conflict data that reversed into same way. This can make that the reliability must higher than origin data. Besides, Cronbach’s Alpha Reliability Analysis can be found out the reliability of all of the dimensions, and ignored some irrelative items in the dimensions. This can improve the reliability for each dimensions that if deleted the items. 3. Calculate the mean with both Ocean Park and Disneyland. 4. Used crosstabulation to compare which the general information of both Ocean Park and Disneyland such as age, gender and income, 5. After used of SPSS, there were formed a focus group that was invited 7 interviewees in order to discuss the issues that occurred in the result from SPSS. 6. Besides, found some corporate information of Ocean Park and Disneyland which how to performed the market behavior. 7. Match the result of mean analysis and the result of crosstabutaion analysis, in order to find out the source of brand equity and the critical successful factor of the theme park. CHAPTER IV – RESULTS. 4 Sample and Descriptive Statistics This survey totally collected 100 samples, 57 respondents are male and 43 respondents are female. The majority respondents aged between 20 to 24 years olds (83%). In the monthly income group, nearly 50% of respondents their salaries were $5,001 to $10,000 per month. Monthly income was â€Å"less than $5,000† which had 41% of respondents. Many of respondents were students and workers (80%). Over a half of respondents had education level at diploma levels or associate degree, and 37% of respondents had education level at undergraduate or postgraduate. (Appendix 2) 2. Cronbach Alpha Reliability Analysis. This research has nine dimensions which are belong to the four categories. The dimensions are including 25 items. Use the Cronbach Alpha Reliability Analysis to find out the reliabilities between the 25 items and the nine dimensions. The reliability test in order to define questions whether it is fit/relative to the nine dimensions. This can find out which items can be more significant and which are the insignificant. The existence of the items was whether or not to affect the result of the dimensions such as completion, reliability and accuracy. (Appendix 3) 3. Mean and Standard Deviations Table 2: Comparison of Mean and S. D. of dimensions with Ocean Park and Disneyland |Categories |Dimensions |Ocean Park |Disneyland |Mean Differences |Ranking | | | |Mean |Std. Deviation |Mean |Std. Deviation | | | |Loyalty Measures | |Dimensions |Ocean Park |Disneyland | |Price Premium |Medium |High (Negative) | |Satisfaction/ Loyalty |High (Positive) |High (Negative) | |Perceived Quality |High (Positive) |High (Negative) | |Leadership |High (Positive) |High (Negative) | |Perceived Value |Medium |High (Negative) | |Brand Personality |High (Positive) |Medium | |Organizational Associations |Medium |Medium | |Brand Awareness |High (Positive) |High (Negative). | |Market Share |- |- | |Price and Distribution Indices |Medium |Medium | 1. Loyalty According to the result after crosstab the items, it found that in the loyalty category, the effect of price premium for Ocean Park was medium. The acceptability of the admission price for Ocean Park was relatively higher than the Disneyland. Its admission price was cheaper than Disneyland. Comparatively speaking, the effect of price premium for Disneyland was high. The acceptability of the admission price was low, that was relatively expensive. The influence of price premium on Disneyland is negative. Besides, the result reflected that price was not the determining factor for respondents to switch brand. On the other hands, the effect of satisfaction for Ocean Park was high. The park was better than Disneyland in satisfied customers needs and wants. Loyalty was built by a cumulative result, which were the customers’ past visit experiences with the brands. The result indicated that the opportunity of respondents’ revisit the parks was based on their last visit experiences. Ocean Park was better than Disneyland, respondents were willing to recommend Ocean Park to others rather than Disneyland. The influence of satisfaction on Ocean Park is positive. However, the effect of satisfaction for Disneyland was high. It brings a negative influence on the park. In satisfied customers needs and wants, Disneyland was worse than Ocean Park. Respondents were unsatisfied with their last visit experience. Only seldom of respondents would revisit the park on the next opportunity and recommend the park to others. During the result of satisfaction was negative, the management from Disneyland would improve the quality for satisfying customers’ needs and wants. 2. Perceived Quality/Leadership. The result reflected that there was a linkage between perceived quality and leadership, Compare with Disneyland, Ocean Park was popular and more innovative, it was the leading brand in Hong Kong, and overall Ocean Park was better in quality. It implied that better leadership, better quality. It helps Ocean Park to keep closer relationship with loyal customers and less of switchers. The effect of perceived quality/leadership for Ocean Park was medium. Oppositely, Disneyland was worse, it was not innovative enough and not much popular than Ocean Park, and therefore Disneyland was not the leading brand in Hong Kong. One of reasons might cause by the negative news about the park. The effect of perceives quality/leadership for Disneyland was high and negative. 3. Associations/Differentiation Ocean Park could provide good value for the money. The effect of perceived value for Ocean Park was medium. Disneyland could not provide good value for the money. The effect of perceived value for the park was high and negative. Ocean Park had its own personality and it was interesting. Respondents had a clear image of the type of person who would visit the park. The effect of personality for Ocean Park was high and positive. Disneyland also had its own personality. However, seldom of respondents were agreed the park was interesting. Normally, respondents had a clear image for what type of person would visit the park. The personality of Disneyland was medium. The personality of Disneyland was indistinct. It could reflect the respondents’ imagery, which was a key driver of brand personality. About the organization management of Ocean Park, the results reflected that respondents were answered â€Å"neutral† about the organization trust and admire the Ocean Park Company. But the respondents thought that the organization association with Ocean Park had credibility. The effect of organization for the park was medium. On the other hand, many respondents were answered â€Å"neutral† about the organization trust with Disneyland, and admire the Disneyland Company, and the credibility of organization association. The results implied that the respondents were lack of knowledge about the organization management beheld Disneyland. The effect of organization for the park was medium. Organization management back of the theme parks is usually ignored by the visitors. It is because its lack of attractive for the visitors associated with its services. Therefore, the effect of this dimension with both companies was medium. Overall, Ocean Park and Disneyland were different. 4. Awareness Recognition of Ocean Park and Disneyland were high. Respondents had heard of the two parks, it was important for the exist brands. Moreover, respondents were knew what the parks stand for, it reflected that customers had a level of brand knowledge. Besides, respondents were no opinion about Ocean Park, but respondents had opinion with Disneyland. The result of brand opinion implied that respondents were less confidence with Disneyland. The effect of awareness for Ocean Park was high and positive, and for Disneyland was high and negative. . 5. Market Behavior For the market share measure, there was lack of information to compare the sales performance between Ocean Park and Disneyland. Therefore, the effect of market for both Ocean and Disneyland would not be evaluated. As the result, the market price was not compared between Ocean Park and Disneyland, because Disneyland’s admission income was not being provided in the Annual Report individually. The financial information of Hong Kong Disneyland was combined with European Disneyland. In the distribution coverage, the result of Attraction Attendance 2007 and 2008 (Appendix 1a b) indicated that Ocean Park had higher indicated that Ocean Park had recorded higher attendance rather than Disneyland. It is implied that Ocean Park should be more successful on the admission income, and gained a large number of visitors rather than Disneyland. On the other hand, Disneyland had higher distribution coverage on the world, because it involved that its operations were involved 5 countries in the world. Besides, Ocean Park had lower distribution coverage in the market, because it only had one amusement in the world. As a result, both of Ocean Park and Disneyland were medium in the effect of market price/ distribution indices. To conclude that after use high/low method to compare with the two parks, it found that the brand equity of Ocean Park was better. Table 3 shown each category has a key driver of influence. Loyalty, the key driver is satisfaction. Perceived quality and leadership measures, leadership variable in this category should be considered. The key component of associations and differentiation measures is including the personality. In the category of awareness measures, brand awareness is the important component. Attendance of distribution coverage in market behavior is the most important. Matching mean analysis with crosstab test analysis, it found out that the loyalty is the most influence category among the brand equity of Ocean Park. The dimension of satisfaction in the loyalty category is the critical success factor of Ocean Park. CHAPTER VI – DISCUSSION During the study, there were faced such problems. This part of discussion would point out the problems, in order to share the editor’s opinions with those people who would having study or survey in the future. 1. Questionnaire Setting 1. Sample of the survey is not many, only collected 100 samples, representation of the result is low. 2. The method of collecting the data is not good enough. It is because through e-mail, which is inconvenience, low efficiency, and usually will ignore by addressees. E-mail is a passive method, and the respondents their replies are also passive. 3. Questionnaire is distributed to visitors through e-mail. Some respondents had their feedback about the questionnaire, such as wrong words, the questionnaire format, etc. 4. Focus on the questionnaire design, it could be improved. For example, in the price premium, the questionnaire did not ask respondents some questions about the â€Å"dollar metric†, and market research approach (conjoint/ â€Å"trade-off† analysis). Therefore, the dimension of price premium can not be accurately and clearly to analysis whether it can build up customer loyalty and whether it is important part of loyalty measures. 2. Information Collection 1. In the category of Market Behavior, there were not found some accurate information about the â€Å"Market Share† and â€Å"Market Price†. That is the admission price of Disneyland. According to the Disneyland Annual Report 2008, the financial information about Hong Kong Disneyland was displayed that it was combined the financial information associated with European Disneyland. This is indicated that the financial information should not be compared with Ocean Park directly, because any changes of the financial information may be occurred by both Hong Kong and European one. Therefore, the related information should not be really reflected the true information especially for Hong Kong Disneyland. 3. SPSS Data Entry and Output 1. When setting the questionnaires, sometimes, may need to set some reverse questions. For example, asking respondents that â€Å"Ocean Park is different from Disneyland† and â€Å"Ocean Park is basically the same as Disneyland†, that is reverse question.

Social Bond Theory and Self Control Theory

Social Bond Theory and Self Control Theory Theories of Crime Causation Crime is inevitable and will never be eradicated. Sociologist such as Travis Hirschi and Michael Gottfredson claim that theories such as social bond theory and self-control theory can help society understand the causation of crimes. In this paper, I will examine the self-control theory and the social bond theory and how these two theories explain crime causation. I will also describe the basic elements of each theory, compare and contrast the similarities and differences between these two theoretical perspectives and describe any improvements that are needed to enhance each theory. Social Bond Theory According to Hirschi, everyone has the potential to commit crimes but it is the social bonds and ties that they share with friends, family and other societal members that keep them from committing crimes. The social control theory maintains that delinquency occurs because of weak social bonds and the stronger the social bonds of an individual to the conventional society, the less likely an individual will engage in activities that are against societal norms. Hirschi states that the social bonds that an individual shares with society are divided into four main elements: attachment, commitment, involvement, and belief (Siegel, 2014). Attachment is the emotional bond that children share with their parents, friends, teachers and other members in society. This type of bonding is displayed in school, church, home and other social institutions. Positive attachment to parents is essential for a child’s social growth; it is at this stage that children receive their characteristics and traits which they later display in the future. Children crave acceptance and want to be viewed as favorable by indiviudals who perform a valuable role in their lives. Children who never received any form of positive attachment from their parents tend to become defiant in the future. On the other hand, children who received positive attachment, love and nurturing tend to display the same in their character. Parent–child attachment includes the amount of parental supervision on children, quality of parent–child communication and time spent together, and parent’s knowledge of children’s peers (Chui Chan, 20 12). When parents invest quality time with their children they will be properly supervised; this will give parents a deeper insight into the activities that their children are involved in and the peers they associate with. In addition, people must be committed to whatever venture they set off to accomplish. They might be committed to someone, an education or their career. When people are committed they are less likely to be involved in crimes because they are willing to protect the investments they have diligently achieved. On the other hand when people are not committed to anything they take more risks and engage in criminal activity, since they do not have much to lose. For example, commitment can be seen as a teenager who is performing well in high school in order to be accepted at an accredited college with goals of obtaining a career. When people are involved in extra-curricular activities there is less time and effort to perform or engage in illegal activities. On the other hand, individuals who are not involved in any form of conventional social activities such as sports or religion usually end up engaging in criminal behavior. This can be seen in single-parent home where the mother is working two jobs, coming home late and children are left without supervision leaving them at home to care for themselves. They should be left in the care of an after-school program where some sort of supervision is expected. This leaves the children idle with more time to engage in criminal activity. However, Hirschi states that a delinquent act can take just minutes to commit, and thus, involvement in conventional activities alone is insufficient to deter delinquency (as stated in Chui Chan, 2012). Beliefs are values and moral norms that are shared by a specific group of people. Individuals who share values and beliefs abide by the law and respect other individuals. On the other hand people who were raised without any values or beliefs will be more like to perform illegal acts and rebel against the law. Individuals who share religious beliefs may be subject to greater controls that counter temptations for crime. Classic social control theories suggest that undesirable consequences of crime, including shame, social disapproval, or loss of social bonds, deter most individuals subject to those consequences from misconduct (Brauer et al., 2013). The Self-Control Theory The self-control theory states that low levels of self-control leads to an increased risk of criminal and delinquent involvement as well as a multitude of other risky behaviors. This theory claims that self-control is almost completely determined by parenting (Hollander-Blumoff, 2012). A child’s upbringing determines whether or not they will display high or low self-control. If a child wrong doing is corrected then this child will have a relatively high-level of self-control. On the other hand, if a child’s wrong-doing is not scolded or corrected, this child will have lower levels of self-control. Gottfredson and Hirschi defined low self-control using distinct characteristics: instant gratification, physical rather than mental, risky behavior, insensitive to others (Connor et al., 2009). Low self-control individuals fail in situations that require supervision, restrictions on how they conduct themselves or situations that require discipline. According to Gottfredson and Hirschi (1990), those who lack self-control are not only more likely to engage in risky behaviors, but they tend to do so stubbornly and persistently, with disregard for the consequences these acts may bring. These type of people love to take risks such as going on crime spree, they also engage in other risky behavior such as smoking and drinking alcohol. Low self-control individuals tend to be life course persistent criminal; the offending is continuous and stable and extends into adulthood. This low self-control or impulsivity is caused by weakened social bonds such as attachment and beliefs. When parents provide poor supervision and are unable to provide their children with the attention and the direction needed they will develop low self-control. Furthermore the values, norms and beliefs that are instilled into children at a young age are essential in their up-bringing. If parents do not have any beliefs or values then the children will not emulate the same, this will then lead to a life of unconformity towards authority. Low self-control individuals require instant gratification; they do not have any commitments such as a career or education. They would rather commit crimes to gain the immediate pleasures of crime such as money or getting intoxicated. Having a job and career would mean investing time and money into obtaining an education. This is seen as a long term goal that requires them to be cognitive and they do not possess that characteristic. These individuals do not look at the risks involved in committing crimes or the people they hurt as a result of it; their only awareness is related to their needs and the instant reward achieved. Compare and Contrast The social bond theory states that weaken bonds such as attachment will lead an individual to commit crime. In some instances, teenagers have strong bonds with their peers but this type of attachment can be dangerous. They often worry about being accepted by their peers and engage in delinquent acts to gain approval. Specifically, a weak parent–child attachment during adolescence, particularly in mid-adolescence, is likely to result in an increase level of peer association (Chui Chan, 2012). This is also true for the self-control theory which states that levels of self-control are predicted based on the type of parenting a child experienced. Children whose parents provide them with weak parental supervision will have relatively low-levels of self-control; therefore making them more likely to engage in criminal activities. The self-control theory is similar to the social bond theory because commitment is a main element in both theories. Individuals with low self-control require instant gratification and commitment does not go along with the immediate desire of â€Å"here and now†. With lack of commitment according to both theories an individual will more likely to engage in deviant behavior. Both the self-control theory and the social bond theory relates to beliefs as a reason why people do not commit crime. According to Brauer et al. (2013), highly religious individuals may be subjected to greater controls that counter temptations for crime. Having a belief and a value system provides strong incentives for self-control, therefore better being able to resist temptations to act impulsively. The social bond theory falls under Hirschi’s social control theory. According to social control theorists all people have the potential to violate the law and that modern society presents many opportunities for illegal activity (Siegel, 2014). If social bonds are weak people will fall prey to these criminal opportunities presented to them and if their social bonds are strong, they will resist crime. In contrast, based on the self-control theory, criminal opportunities are constant and available to most people; therefore opportunity does not play any role in and individual’s choice to commit a crime. Instead, low levels of self-control caused by lack of parental supervision causes antisocial behavior. Improvements and Problems The self-control theory poses many problems such as impulsivity alone cannot determine whether someone will commit a crime. There are other factors such as opportunity, other traits such as mental illness and genetics. There are many other traits and circumstances that cause an individual to follow a criminal path. I believe that with practice, counselling and therapy self-control levels can be increased. Gottfredson and Hirschi (1990) argued that levels of self-control are only capable of being shaped during the first 8-10 years of life and that there is not a genetic component to variation in self-control. Some studies have shown that there is a link between genetics and self-control and Gottfredson and Hirschi’s claim can be disputed. Hollander-Blumoff (2012) state that most existing criminological studies have revealed that self-control is influenced greatly by genetic factors, with genes accounting for at least 50% of the variance in levels of self-control. Based on the f indings of this research, the self-control theory needs to be redefined to include genetics. One of the main elements of the social bond theory which is involvement can also cause adolescents to engage in crime. The social bond theory states that teenagers who are involved in some type of extracurricular activity or sporting activity would be less likely to commit crime. Hirschi (1990) affirmed that delinquent act can take just minutes to commit and therefore, involvement in social activities alone is insufficient to deter delinquency. For example, my son is on his school’s golf team and regularly attends golf practice. Being on the golf team does not deter him from being delinquent; some of his friends on the golf team might be deviant individuals and pressure him to commit a deviant act. The involvement element in the social bond theory must be reevaluated to include the type of involvement and the characteristics of the individuals who are associated with the activities chosen. Involvement in conventional activities such as religion can also become a deviant involv ement; there are numerous stories about Catholic priest molesting young boys. Even at sporting activities, players consume illegal performance enhancing drugs to boost their performance. In conclusion, Travis Hirschi and Michael Gottfredson theories such as social bond theory and self-control theory can help society understand the causation of crimes. Although the social bond theory explains that strong social bonds such as attachment and involvement can deter individuals from committing crimes, having negative and deviant involvement can actually draw individuals to antisocial behavior. The self-control theory needs to be reevaluated because impulsivity alone cannot cause someone to commit crime, genetics and other traits may be a factor as well. References Brauer, J. R., Antonaccio, O., Title, C. R. (2013). Does Religion Suppress, Socialize, Soothe, or Support? Exploring Religiositys Influence on Crime. Journal For The Scientific Study Of Religion, 52(4), 753-774. Chui, W., Chan, H. (2012). An Empirical Investigation of Social Bonds and Juvenile Delinquency in Hong Kong. Child Youth Care Forum, 41(4), 371-386. doi:10.1007/s10566-012-9172-z Conner, B. T., Stein, J. A., Longshore, D. (2009). Examining Self-Control as a Multidimensional Predictor of Crime and Drug Use in Adolescents with Criminal Histories. Journal Of Behavioral Health Services Research, 36(2), 137-149. doi:10.1007/s11414-008-9121-7 Dunkel, C. S., Mathes, E., Beaver, K. M. (2013). Life History Theory and The General Theory of Crime: Life Expectancy Effects on Low Self-Control and Criminal Intent. Journal Of Social, Evolutionary Cultural Psychology, 7(1), 12-23. Gottfredson MR, Hirschi T (1990) A General Theory of Crime. Stanford University Press, Stanford. Hollander-Blumoff, R. (2012). Crime, Punishment, and the Psychology of Self-Control. Emory Law Journal, 61(3), 501-553. Siegel, L. J. (2014). Criminology: The Core, 5e, 5th Edition. [VitalSource Bookshelf version]. Retrieved from http://online.vitalsource.com/books/9781285965543.

Impact of EU Fixed Term Work Directive: Scientific Research

Impact of EU Fixed Term Work Directive: Scientific Research Employment/Policies for Scientific Researchers: Is the EU Fixed Term Work Directive of any Assistance to Scientific Researchers in the UK? Introduction This dissertation proposal proposes to examine the impact of the new EU Fixed Term Directive on contract researchers throughout the UK. Its scope and potential for impact is quite wide, yet its workability and prospective effectiveness remains to be seen. Its aim is to increase levels of stability, consistency and equality among employees within Europe, which are employment conditions, from which scientific researchers on short term contracts in the UK have arguably been distanced from due to the nature of their employment. Also, the legislation is aimed at making research work between member states easier to access for EU citizens. The legislation also aims to make the EU a more attractive work destination, for, for example Chinese scientists who have a lot to contribute to European academia. The legislation applies to both private and public sector actors, and will also impact firms and universities employing researchers. The wider socio-political environment, the continued concentration of power with the European Commission and the growing influence of European Institutions upon actors operating at member state level will be examined in the writer’s proposed research, as this will ultimately contextualise both the final recommendations of the research and the processes of the proposed research as it unfolds. The proposed research will examine the research question from a primary data collection angle, and accordingly data will be collected in relation to how many individuals in the UK work as scientific researchers, and these individuals will be asked to contribute to the research by articulating their views on the potential workability and usefulness of the Directive. Also, employers, such as universities, public laboratories and firms will be approached in an effort to gather information from a wide variety of actors who will experience the impact of the new legislation. Data will be collected from other actors with expertise on the issues which relate to the employment of scientific researchers within the EU. The Research Question The research question will address the potential workability and usefulness of the new EU Fixed Term Directive; how it may be critiqued and how it may be improved. The research question will be addressed using primary and secondary research. The research question will be assessed qualitatively, and quantitatively, in an approach known as methodological pluralism. The next section will examine the background and aims of the EU Fixed Term Work Directive in a more in depth way, and it will give details on what literatures will be used and why. Review Literatures which give detailed background on the new Directive and literatures which provide background on the wider role of the EU will be used to create a point of reference for the study, and as they will help the guide the writer in identifying where gaps in the literature exist, and where research will best be concentrated. The literature which has been relied upon by the EU to gather background information in relation to the situation of scientific researchers on short term contracts is not an exhaustive body of research, and it is anticipated that this proposed research will add to this literature. The European Commission has become a deeply influential body[1]. Accordingly, its proposals in terms of legislation and social policy within the sphere of employment law have become fundamentally important for both employees and employers operating within Europe[2]. Therefore, the European Commission’s recent indications that it wished to address what it termed the ‘abuse’ of fixed term contracts, ‘through their continued use’ had many legislative and political consequences for employers and employees operating within the European Union[3]. In terms of operationalising their concerns, the Commission has recently called for all European Union member states to desist from what the Commission regarded as ‘short-term’ contract misuse through engaging in collective bargaining or through the implementation of domestic legislation. Many of the UK’s estimated 40000 researchers[4] will be impacted by the new EU Fixed Term Directive which proposes to ensure that fixed term contracts, under which many of these employees work, are made permanent after a period of four years. Also, the Directive requires that employers offer contract researchers equal terms of employment, compared with those enjoyed by permanent staff, in relation to departmental committees and maternity leave provisions[5]. However, the Directive allows employers to extricate themselves from having to implement the Directive, in circumstances where they can show specific and objective reasons for doing this[6]. Other criticisms of the new legislation are that it does not go far enough to prevent or discourage the ‘misuse’ of short term contracts, since contractual periods of any length are still legally enforceable under the legislation. Also, as the chairman of the Association of Researchers in Medicine and Science, Stephen Hopkins has commented, contracts may be terminated before the expiration of the four year period[7]. Also, it is unclear how much of an impact the legislation would have upon scientific researcher’s whose contracts are tied to external sources of funding and are therefore terminable upon the expiration of funds. However, the functions and circumstances of scientific researchers within the UK remain understudied and obscure. For example, there is little data which tells us what the exact number of researchers who are working on short term contracts, in the academic community is, and accordingly the extent of the impact of the new legislation is unclear. It would therefore be sensible to attempt to gauge these figures, and accordingly the proposed research will address this gap in the literature on this subject. Also, since the legislation is relatively new, little literature is available on the viewpoints of individual scientific researchers, and due to this, in particular the relevance of the proposed research can be seen to be even more sharply defined. These perspectives will allow the new legislation to be evaluated with reference to the views of those who are constrained and impacted by it. Ogbonna and Noon (2001) gives us further insight into the concept of ‘equality’ and equal opportunities with the context of the European Union: ‘There are two separate aspects to evaluating the effectiveness of equal opportunities policies†¦The liberal approach aims to provide equality of opportunity, and relies on fair procedures, bureaucratic processes, and a sense of justice being seen to be done. The emphasis is on the principle of recognising individual merit, rather than on any notion of providing social justice in relation to under-represented or disadvantaged groups. The radical approach is interested in equalising outcomes, and thus emphasises the fair and equal distribution of rewards, and positive discrimination†¦[8]’. As we have seen explained in previous sections, the new Directive is predicated upon a desire to offer contract researchers working within universities greater job security and more equal rights compared with other categories of professionals, like veterinary surgeons and doctors whose rights have been embodied prescriptively through EU legislation, particularly within the last five years. The research will therefore, also address literature on how the new legislation will impact upon the concepts of equality and equal opportunities within the EU. Research Design As has been explained, the focus of the research will be methodologically pluralistic in nature. This means that both qualitative and quantitative methods[9] will be relied upon to implement the proposed research. Qualitative research regards reality as a subjectively evolving social construct, whereas quantitative research is more specific and confirmatory. The meaning and application of both disciplines can be illustrated with reference to these two quotations: ‘Historians have always analysed documentary evidence, much of it non-quantitative data such as correspondence, as their primary source material, and through oral history methods have added in-depth interviewing to their repertoire†¦Organisational theory has been based largely on case studies created from an amalgam of observation, documentary material and interviews†¦[10]’. ‘Quantitative research is frequently referred to as hypothesis-testing research (Kerlinger, 1964)†¦Characteristically, studies begin with statements of theory from which research hypotheses are derived†¦[11]’. Therefore, the research design of this project will draw from both of these disciplines to construct the research framework, and gather primary information. Qualitative data will be primarily relied upon to gather the primary data needed for the operationalisation of the research. Semi-Structured interviews (this involves information exchange usually on a one to one basis) and focus groups[12] (these are groups interviews, usually led by the researcher) will be used to gather the qualitative data from research scientists working within the UK and surveys will be used to gather data in respect of the numbers of individuals the new legislation is likely to affect. Experts such as representatives of the European Industrial Research Managers Association, and the Association of Researcher in Medicine and Science will be interviewed. Within the qualitative arm of the study, semi-structured interviews will be mainly relied upon for practical reasons, since logistically, conducting focus group interviews, when dealing with a niche community like scientific researchers, and representatives from those actors who employ them like universities might be difficult to organise. The research design is pluralistic in nature, since this will provide a holistic context from which to examine the topic of employment law and policy in the context of scientific researchers. GANNT Chart/Discussion of Implementation The project will be implemented over approximately a three month period. The writer anticipates that they will implement the project alone. Various resources will be needed, such as access to libraries, equipment and respondents. The implementation of the research, and the time-scales which certain aspects of the research design must accord with may be represented diagrammatically in the following way: Chapter Headings Introduction: Background to the Study Literature Review: The EU Fixed Term Directive and the Role of the EU Commission Methodology Results and Discussion: New Models for Evaluating the Employment Circumstances of Scientific Researchers Conclusion Evaluation of Possible Problems and Barriers to Completion. The research project will be limited and constrained in many ways, as is the case with every research initiative. Resources with which to implement this project are finite and there is a very limited time scale to work within. Accordingly, the project design must be cogent and well-organised if the implementation of the research is to run smoothly. The writer does anticipate that the problem of representation may be a barrier to the implementation of the research design. Any research which claims to survey a group of individuals, and then seeks to comment upon the situation of a group of individuals in similar circumstances, imputes that the research is representative of those individuals and of that group, yet, there can be problems with the concept of representation. Therefore, the writer must ensure that representation bias is not introduced within the research design by over-reliance on the views of any particular age, gender or ethnic group. Also, a relatively large sample must be taken to ensure that trends which are discerned are not just random occurrences or anomalies[13]. Observance of ethical research methods will help to facilitate the research, since respondents are more likely to be willing to participate if they know that the information they impart will be used ethically. Therefore, matters such as confidentiality and informed consent will need to researched in detail and absorbed within the research design. However, these barriers to completion and potential problems will only thwart the prospective research if they are not addressed and recognised before the research is conducted. Also, they will need to be made reference to in the writing up of the research since to ignore potential barriers to completion in the write-up of one’s research is to, by default, suggest that they have been eliminated or are not relevant. This could therefore lead to the research indirectly being biased. Therefore, the writer will give an honest account of how problems have been identified and addressed throughout the research. Also, if the writer needs to travel to conduct research, journeys will be planned in advance and cost will therefore be minimised. Overall, therefore this proposed research will evaluate the usefulness and prospective workability of the EU Fixed Term Work Directive, by gauging the opinions of those most likely to be affected by it. Bibliography Books Benz, C. and Newman, I. (1998) Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum. Publisher: Southern Illinois University Press. Place of Publication: Carbondale, IL. Darlington, Y. and Scott, D. (2002) Qualitative Research in Practice: Stories from the Field. Publisher: Allen Unwin. Place of Publication: Crows Nest, N.S.W.. Frankfort-Nachmias, C. and Nachmias, D. (1996) Research Methods in the Social Sciences. Publisher: Arnold Publishers. Place of Publication; London. Noon, M. and Ogbonna, E. (2001) Equality, Diversity and Disadvantage in Employment. Publisher: Palgrave. Place of Publication: Basingstoke, England. Roberts, I. and Springer, B. (2001) Social Policy in the European Union: Between Harmonization and National Autonomy. Publisher: Lynne Rienner. Place of Publication: Boulder, CO. Article Payne, D. (2002) New Job Security for UK Researchers on Short Term Contracts? The ELSO Gazette. Issue 12. 1 Footnotes [1] P151. Roberts, I. and Springer, B. (2001) Social Policy in the European Union: Between Harmonization and National Autonomy. Publisher: Lynne Rienner. Place of Publication: Boulder, CO. [2] P16. Noon, M. and Ogbonna, E. (2001) Equality, Diversity and Disadvantage in Employment. Publisher: Palgrave. Place of Publication: Basingstoke, England. [3] P1. Payne, D. (2002) New Job Security for UK Researchers on Short Term Contracts? The ELSO Gazette. Issue 12. [4] P1. Payne, D. (2002) New Job Security for UK Researchers on Short Term Contracts? The ELSO Gazette. Issue 12. [5] P1. Payne, D. (2002) New Job Security for UK Researchers on Short Term Contracts? The ELSO Gazette. Issue 12. [6] P1. Payne, D. (2002) New Job Security for UK Researchers on Short Term Contracts? The ELSO Gazette. Issue 12. [7] P1. Payne, D. (2002) New Job Security for UK Researchers on Short Term Contracts? The ELSO Gazette. Issue 12. [8] P16. Noon, M. and Ogbonna, E. (2001) Equality, Diversity and Disadvantage in Employment. Publisher: Palgrave. Place of Publication: Basingstoke, England. [9] See Chapters One and Two of: Frankfort-Nachmias, C. and Nachmias, D. (1996) Research Methods in the Social Sciences. Publisher: Arnold Publishers. Place of Publication; London. [10] P2. Darlington, Y. and Scott, D. (2002) Qualitative Research in Practice: Stories from the Field. Publisher: Allen Unwin. Place of Publication: Crows Nest, N.S.W.. [11] P19. Benz, C. and Newman, I. (1998) Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum. Publisher: Southern Illinois University Press. Place of Publication: Carbondale, IL. [12] P19. Benz, C. and Newman, I. (1998) Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum. Publisher: Southern Illinois University Press. Place of Publication: Carbondale, IL. [13] P19. Benz, C. and Newman, I. (1998) Qualitative-Quantitative Research Methodology: Exploring the Interactive Continuum. Publisher: Southern Illinois University Press. Place of Publication: Carbondale, IL.

Iacocca :: Essays Papers

Iacocca The book Iacocca is an autobiography of Mr. Lee Iacocca. The first couple of sections of his book were about family. Starting with his mother and father, coming over from Italy and his childhood. His father always taught him something that when he was going to do something that he had to be the best. Which is to be believed, where he got his strength in competition later in his business career. Then after his parents came his wife and children, whom he loved. The next few sections were about his job and how it was changed through out the years. Even when his job was still with the same company his position is that company changed many times in his career before he even traded companies. Mr. Iacocca had a very loving and understanding family as told in this book. His parents were always a major part in his life even after he got married and they were a large part of his life up until their deaths. His father was always interested in cars and so in a way Mr. Iacocca grew up around cars and the knowledge of them. His father taught him many valuable lessons about how to deal with himself and others which also may have helped him in his future career in the business world. When he married, his parents were proud but in a small way they were pushed to the side to make room for his new wife, Mary. After Mary and He were married they had some children. These children became his pride and joy. When this family grew, they all grew together in turn and they also grew closer together. This family was extremely close. Even though the family was close, his job did seem to have a slight impact on them. When Mr. Iacocca first started working for Ford, he was a low ranking engineer, fresh out of college like many of his co-workers. He tried the engineering job for a few months until he decided that he didn’t want to work in that department but he wanted to work in the sales department. After this major change in his life, he took control and went to his boss and said â€Å"there is no point in me finishing the training course and that my masters degree from Princeton was equivalent to the second nine-months of training.

Teen Health Clinics Cant Afford More Budget Cuts :: Medical Medicine Essays

Teen Health Clinics Can't Afford More Budget Cuts missing works cited â€Å"It was 1971 and I was 16,† said Deborah, of Methuen, who’d rather not use her last name as she talks about the time when she was a pregnant teen. â€Å"I, of course, freaked out and didn’t want to tell my parents, especially my father. I had to, though. There was no way around it. There was no where else to go.† In the 1970s, Massachusetts didn’t have half the teen pregnancy clinics they have now. Teens didn’t have a place to turn to if home wasn’t an option. Teen pregnancy was the last thing that communities were concerned with. According to Deborah, â€Å"pregnant† was a word you just didn’t say back then unless you were married. There were all kinds of negative connotations attached to it if you were unwed. People assumed you were promiscuous, immoral, a drop-out, etc. â€Å"No one saw it as an accident that could happen to anyone,† said Deborah. Deborah was living in Lawrence and attending hairdressing school when she first got pregnant. She was still living at home with her parents and younger sister, but far from financially stable, as any teen mother would be. â€Å"I went on welfare after my baby was born and lived at home for about a year,† said Deborah, â€Å"while I worked on getting my G.E.D.† As far as accepting her pregnancy goes, her own aunt and uncle disowned her. â€Å"I felt a lot of guilt from people. I got a lot of stares, comments. It was very uncomfortable,† said Deborah. â€Å"You’d think that at 48 years old I’d be comfortable with it, but feeling that way stays with you.† Teen pregnancy in Massachusetts has changed quite a bit since the 1970s, not only in numbers, but in the way society responds to it. According to The National Campaign for Teen Pregnancy, the rate is the lowest it’s been in three decades, 25.8 per 1,000 females, down nearly 20 percent from 1970. Some say that the ever decreasing rate is relative to how teens are now more aware than ever of what being a teenage mother really entails. â€Å"Massachusetts now has one of the lowest teen pregnancy rates in the country,† said Erin Rowland, communications manager at Planned Parenthood in Boston, adding â€Å"Comprehensive sex education is a big part of that.† Planned Parenthood is one of many organizations now in Massachusetts working towards educating teens about sex and all its repercussions.

What is the meaning of Women Empowerment?

In the middle of the 18th century, women empowerment was greatly demonstrated through boycotts and uprisings. Not only women from the lower class suffered, but women from the middle class suffered as well. Lower class women who were working in factories would work the same amount as their male counterparts, get constantly mistreated and would still get paid lower than men. Middle class women had to always listen to their husband and never go against them. There were a lot of stereotypes between the freedom of men and women. Because of these stereotypes, this caused women to rebel and most women were very well aware of their subordinate status in their community and applied several feminist movements. One women who showed high representation of women empowerment was Abigail Adams. Abigail was the wife of president John Adams and had five children. Since she was married to the president, she was always left alone at the house taking care of all her five children as well as their farm. Since her husband was hardly home, she got very bored doing the same activities everyday. Abigail indicated many concerns, through a letters to her husband, about women and how they are being treated in society. Abigail wrote several letters to her husband, but one of her letters stated that â€Å"Remember the Ladies, and be more generous and favourable to them than your ancestors. Do not put such unlimited power into the hands of the Husbands. Remember all Men would be tyrants if they could. If perticuliar care and attention is not paid to the Laidies we are determined to foment a Rebelion, and will not hold ourselves bound by any Laws in which we have no voice, or Representation.† He letter was one of the first steps to to fight for women's rights and freedom. She exclaims that men should not have all the power in their homes because they would all become oppressors. Abigail also told her husband that if women did not get equal rights, they would rebel and not pursue the laws where they had no voice or representation in. Lastly, she emphasized the fact that John Adams needs to remember the rights of women when the Declaration of Independence was being written.

The Evaluation Of Complicite Theatres Film Studies Essay

This essay will analyze the in deepnesss of the dramas and public presentations of ‘Complicite Theatre ‘ . The dramas I have chosen are ‘The Street of Crocodiles ‘ and ‘Mnemonic ‘ . These two dramas will experiment the theory of the theatrical manners and what the theater is all about. It will besides give an thought the elements of each drama. By making this, I shall show an rating of the theatre company I have chosen and the two dramas produced from it. The ‘Complicite Theatre ‘ otherwise known as the ‘Theatre de Complicite ‘ started in the twelvemonth 1982 by a lesser unit of performing artists inspired by Gallic practician, ‘Jacques Lecoq ‘ ( Luckhurst and Giannachi, 1999: p.67 ) . They chose to use their physical activity in dramatic advancement and to get down a touring ‘physical theater ‘ show unit. The performing artists told their narratives during non-textual and movement-based shows by associating to anticing and mimicing. This became the start of what would turn out to be one of the really new advanced theater company groups in the United Kingdom ( Schulz, Wheatley and McBurney, 1999: p.2 ) . The ‘Complicite Theatre ‘ is unusual as they have the accomplishment to measure the aesthetics which include the set, illuming, sound undertaking, live show and text. Their use of all these rudimentss in mixture with their exceeding movement-based show attack causes them a ch ief criterion of popular postmodern theater. The ‘Complicite Theatre ‘ is the declaration of the fresh postmodern and obsessed scientific and industrial clip. Peoples live their lives in pieces, assortment and support has accepted that and set it on phase to analyse. On another note, an English practician, Simon McBurney is one of the set uping representatives of the ‘Complicite Theatre ‘ ( Luckhurst and Giannachi, 1999: p.67 ) . Of every 26 shows in its 25 active old ages, the initial cardinal public presentation piece the ‘Complicite Theatre ‘ made was ‘The Street of Crocodiles ‘ in the twelvemonth 1992 which was inspired by the life and histories of Polish dramatist, Bruno Schulz ( The New York Times, 2000: p.327 ) , ( Innes, 2002: p.539 ) . The ‘Complicite Theatre ‘ furthermore created and made a different show called, ‘Mnemonic ‘ . The attainment of this show has achieved a batch of awards and considerable blessing. It ‘s show of ‘The Street of Crocodiles ‘ has a broad scope of dramatic attacks. The production is a created illustration of dramatic piece as it increases the trouble of the production ‘s intense art work. Although it is ‘Simon McBurney ‘ who presented the show, the initial footing substance begins with the creative activity of Bruno Schulz who made this show populace in his composed pieces ( Normington, Govan and Nicholson, 2007: p.99 ) . The piece completed in the production and construct of ‘Complicite Theatre ‘s ‘The Street of Crocodiles ‘ and the physical show literacy becomes highly meaningful. ‘Jacques Lecoq ‘s techniques are a principle foundation for the physical piece analysis which considers the completion and creative activity of this presentation manner. The actions which need Lecoq ‘s dramatic animalism in this show are common. These techniques let the histrions to merely concentrate on their characters ‘ actions that are being represented ( Callery, 1999: p.88 ) . There is besides a different chief illustration although the ‘Complicite Theatre ‘s physical piece is employed to develop the show ‘s linguistic communication in the domestic alterations. However, the Complicite Theatre can be argued that it may hold elements from the ‘Theatre of Absurd ‘ ( Cornwell, 1999: p.321 ) . ‘The Street of Crocodiles ‘ often has the position made popular by ‘Absurdism ‘ dramatists but the significance is separate. The drumhead and intimations from the ‘Theatre of Absurd ‘ have become familiar and that is why there is certain possibility of expecting the action. The seeable metaphor influence that is employed by the ‘Complicite Theatre ‘ contains certain exact base. The techniques and public presentation trusts its witnesss who have a critical apprehension with the method ‘s mode and feeling. Its presence is intended to finish the creative activity of a changed angle point of view. There are illustrations from ‘The Street of Crocodiles ‘ where the attack so matches the absurdness thought factual word picture ( Cornwell, 1999: p.89 ) . The attack has combined certain bound likewise to the type that is being employed to explicate the importance want of the ‘Theatre of Absurd ‘ plants and Hagiographas. Action is sometimes represented beyond the likely common recognized sphere with the intent of explicating its insignificance for this purpose and aim. Character ‘s assignments are either dedicated or uneven in reduplication with the intent of explicating their characteristic influence and purpose want. Scenes are enacted in impractical scenes with the intent of explicating the position of adult male and adult female staying in emptiness with no accomplishments and purpose to command their development. All these thoughts are non go oning with the lite rature of Schulz and they are irrelevant which influences this dramatic production ( Cornwell, 1999: p.89 ) . The characteristic weakening job is moreover discovered at this point to important influence. ‘The Street of Crocodiles ‘ expresses on happening importance and purpose. However, it is a characteristically distinguishable endowment attack and there is cogent evidence of detecting purpose and importance during the show as it is employed to pull typical terminations whereas a comparable attack is assigned. Conversations are presented to hold no value or use often in ‘The Theatre of Absurd ‘ public presentations. Their exact inadequacy of influence and purpose can be known by the emptiness on which they remain to hold no significance. Conversations lose their importance after characters find they can non use them to talk at all. Additionally, the likely consequence trouble of communicating causes legion developments in ‘The Street of Crocodiles â₠¬Ëœ . The characters verbalize in multiple distinguishable communications across the production ‘s duologues. Finally, the ‘Complicite Theatre ‘s ‘The Street of Crocodiles ‘ show helps from unifying an sum of typical attacks at the same time and possibly doing a new one in the development. They help a distinguishable purpose than that for which they are normally consumed whereas the rudimentss of ‘Absurdism ‘ are obvious. The mimicing piece combined into the signifier of the illustration allows the production ‘s communicating strength and yet the motion is by no agencies represented by itself. There is surely no peculiar basic facet from the right types at all on that this formation attractive force is used by itself. Harmonizing to Simon McBurney, a show public presentation is a place which requires to be populated with each of the purpose and the beginning that is connected by a wholly resolute manner ( McBurney, 2003: p.5 ) . As for another production of the ‘Complicite Theatre ‘ called ‘Mnemonic ‘ , it is about beginnings and memory as it discovers the uneven feature of memory peculiarly as it concerns uniqueness and peculiarity which resolves about beginnings along with the European historical position and it examines the expressive demand of baffled formations ( Braidotti, 2006: p.165 ) . The memory uneven features is articulated across the production ‘s devised formation and its use of straightforward changed set pieces, confused sound effects, different lighting and props. The beginning thought is ever articulated during the production. The production has 38 short connecting scenes and it reads like a text every bit good as working without an interval. The production of ‘Mnemonic ‘ was besides invented by Simon McBurney on behalf of the ‘Complicite Theatre ‘ and it was created by the theatre company every bit good ( Rebellato and Delgado, 2010: p. 246 ) . Creating is a development of bring forthing theater which allows a gather of histrions to be realistically and materially artistic in the influencing and distributing of a alone creative activity which wholly starts from restyling, look intoing and telling people ‘s conflicting sphere apprehensions ( Oddey, 1994: p.1 ) . This illustration gives itself to the establishing styles ‘Complicite Theatre ‘ attempts to do. In relation to the production of ‘Mnemonic ‘ , McBurney felt like he needed to do a production on topics he discovered exciting and of import to his period which consists of stableness, population and its nexus to memory. He so proposed the construct to his company group and as they like the thought, they started their development of the drama ‘s creative activity. Nevertheless, the memory position is non merely the thought which shaped it into the complicated production. This common, hard and artistic undertaking made the produ ction of ‘Mnemonic ‘ a postmodern art work of complicated industrial and scientific public presentation intents along with the little public presentation every bit good as the legion secret plans. The common constitution and making method is non another modern and modern-day originative modus operandi but the ‘Complicite Theatre ‘ is different in the event that it creates wholly. The theatre group includes a new position to it although it presents pre-devised traditional literature. This is an ordinary tradition in making as assorted theater groups see no struggles of developing created pieces and preceded dramas. This besides applies to the theater group ‘s alteration of the two. Harmonizing to ‘McBurney ‘ , in his ain words, he said, â€Å" There is a funny and really different esthesis when you seemingly have something in your custodies: A drama and when you have nil but fragments, garbages, and imaginings when you are inventing. Yet que erly I feel I start from the same topographic point: until I start to experience and see something, there is nil. † ( Luckhurst and Giannachi, 1999: p.67 ) The ‘Complicite Theatre ‘ and ‘Simon McBurney ‘ have been making a typical theater manner soon for 25 old ages and it has created an influence ( Keefe and Murray, 2007: p.15 ) . On the other manus, the production of ‘Mnemonic ‘ influences everyone who feels it in a really much specific mode with its intense frequent concerns of beginnings and memory. The ‘Complicite Theatre ‘ is the rule theater sphere in the 21st century due to its dramatic design which consists of the dramatic methods range that is a serious manner to content. In add-on to that, it is an enhanced cognition to aesthetic and advancement every bit good as the important survey subjects which people ‘s beliefs have to look into the postmodern age. ‘The Complicite Theatre ‘ shows are often really physical. It is invariably really much visible and it is frequently utilizing misdirecting complex accomplishments and cognition employs following to the antediluvian show piece methods. It clearly can non be cut down to the page but the ‘Complicite Theatre ‘s astonishing methods are overpoweringly staged in the production of ‘Mnemonic ‘ ( Luckhurst and Holdsworth, 2008: p.195 ) , ( Harvie, 2005: p.142 ) . As celebrated, the production of ‘Mnemonic ‘ is a dramatic, industrial and scientific pattern devised as a hard-pressed and brilliant stopgap production in relation to remembrance and the typical public presentation of memorising. The ‘Complicite Theatre ‘s new modern and modern-day shows employ accomplishments and cognition to their benefit and the production of ‘Mnemonic ‘ is a hypermedia experience as it employs complicated textual sound scheme, picture and jutting images every bit good as programmed lighting which is wholly connected closely with the theater group ‘s characteristic physical theater attack and originative public presentation. In add-on to that, the production of ‘Mnemonic ‘ is the ‘Complicite Theatre ‘ pieces alone illustration with its stamp mixture of expressive images, images, narrative, motion and interactive multimedia ( Normington, Govan and Nicholson, 2007: p.193 ) . It is a primary illustration to analyze its industrial and scientific advancements in the theatre clip for its postmodern attack every bit good for the manner in that the illustration was made as it displays the theater group ‘s capableness to do postmodern plants of art seeable. McBurney besides said in respects to the production of ‘Mnemonic ‘ , â€Å" We live in a clip where narratives surround us. Multiple narratives. Constantly. Fragmented by telecasting, wireless, print, the cyberspace, naming to us from every billboard and go throughing us by on every st reet corner. We no longer live in a universe of the individual narrative. So the sherds of narratives we have put together, some longer some shorter, collide here in the theater, reflecting, reiterating, and germinating like the act of memory itself. † ( Callery, 1999: p.88 ) The lone manner for the production of ‘Mnemonic ‘s interweaving narratives to be told was through its multiple avenues. By now I believe I have evaluated each public presentation of the ‘Complicite Theatre ‘ and the two dramas I have chosen. I think the ‘Complicite Theatre ‘ may hold complicated elements and at the same clip, the ‘physical theater ‘ elements are helpful. ‘The Street of Crocodiles ‘ and ‘Mnemonic ‘ are influential dramas and with the secret plans and narrative plot lines which come with it, it adds a meaningful accent on what the dramas are approximately. On behalf of the ‘Complicite Theatre ‘ , Simon McBurney has played a cardinal function in these productions due to his creativeness. I believe these productions have advanced techniques that will go on to act upon more people in old ages to come. Braidotti, Rosi. Transpositions: On Nomadic Ethics. Cambridge, UK: Civil order, 2006. Print. Callery, Dymphna. Through the Body: A Practical Guide to Physical Theatre. London: Nick Hern, 2001. Print. Cornwell, Neil. The Absurd in Literature. Manchester: Manchester UP, 2006. Print. Delgado, Maria M. , and Dan Rebellato. Contemporary European Theatre Directors. London: Routledge, 2010. Print. Giannachi, Gabriella, and Mary Luckhurst. On Directing: Interviews with Directors. New York: St. Martin ‘s Griffin, 1999. Print. Govan, Emma, Helen Nicholson, and Katie Normington. Making a Performance: Devising Histories and Contemporary Practices. London: Routledge, 2007. Print. Harvey, Jen. Staging the UK. Manchester: Manchester UP, 2005. Print. Holdsworth, Nadine, and Mary Luckhurst. A Concise Companion to Contemporary British and Irish Drama. Malden, MA: Blackwell Pub. , 2008. Print. Innes, Christopher. Modern British Drama: The Twentieth Century. Cambridge, U.K. : Cambridge UP, 2002. Print. McBurney, Simon, Mark Wheatley, and Bruno Schulz. The Street of Crocodiles. London: Methuen, 1999. Print. McBurney, Simon. Complicite — dramas, 1: The Street of Crocodiles, The Three Lives of Lucie Cabrol, Mnemonic. London: Methuen Drama, 2003. Print. Murray, Simon David, and John Keefe. Physical Theaters: A Critical Introduction. London: Routledge, 2007. Print. Oddey, Alison. Inventing Theatre: A Practical and Theoretical Handbook. London: Routledge, 1994. Print. Schulz, Bruno, Bruno Schulz, and Bruno Schulz. The Fictions of Bruno Schulz: The Street of Crocodiles, and Sanatorium under the Sign of the Hourglass. London: Pan, 1988. Print. Shiel, Mark, and Tony Fitzmaurice. Screening the City. London: Verso, 2003. Print. The New York Times Theater Reviews. New York, NY: Timess, 2000. Print.