SONY VAIO Essay Example | Topics and Well Written Essays - 1500 words

SONY VAIO - Essay Example Moreover, marketing serves as a contact between the firms and customers for the fulfillment of needs of both the parties. Therefore, it needs to be customer-focused in order for the business to be profitable and productive. This paper will be concentrating on assessing the changing needs and wants of customers, the brand-building efforts of the companies and how different companies use the marketing mix to create value for their customers. The term 'Marketing' is a very wide concept including several different sub-concepts in it. It is defined as the process whereby companies identify, analyze and fulfill the needs and wants of customers, involve in value-creation process and focus on building profitable relations with customers in order to get value from them in return (Kotler, Armstrong 2006). In short, marketing is your strategy for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a good product or service). (Ed Zimmer 1992) The two important basic concepts in marketing are named as needs and wants, which are the elements of human psychology. It is extremely important to meet the needs and wants of customers to drive sales, which is the basis of most businesses. Needs are necessary for the human survival and one cannot go further in life if deprived from what one needs. While, wants are the extended form of human needs which are backed up by one's culture, personality and social status. In present marketing environment, the needs and wants of customers are constantly changing and shifting. The consciousness about raising living standards, increase in disposable income, changing trends and fashions have moved the consumers' preferences from being traditional towards being modern and advanced. Also, though some customers know what they want, some simply don't know. And some may have an idea of what they want without that necessarily corresponding with what they need. It, therefore, depends on the marketing team to draw the needs and wants out of them in order to devise a plan and accomplish goals. (Tim Millett) Product from consumer's perspective In today's era of increasing marketing management efforts and spread of advanced media, consumers have attached great expectations to the products they consume. The basic objective of a product for the consumers is to satisfy their needs and to be of value for them i.e. a product should be able to deliver the benefits to the customers equal to the costs they have paid for it. The product benefits the customers at three levels: Core Product refers to the basic product and its benefits that consumers are seeking. Actual Product includes the product's outward features like brand name, design,

Lester Pearson :: essays research papers

Lester Pearson Lester B. Pearson lived from 1897-1972. He was born on April 23 1897, in Newtonbrooke Ontario (now part of Toronto). He died on December 27 1972. He was born the son of a Methodist parson. As a child he worked very hard in school, and he became one of the minority of high school graduates who went on to college. In his studies he went to Victoria College and the Methodist College inside the University of Toronto. In his free time he played hockey and baseball. He then became a medical doctor in the Royal Flying Corps. He was Private Pearson in the Canadian Army Medical Corps. This took him to numerous foreign countries from 1915-1917. When he returned he went to Oxford University under the guidance of the poet Robert Graves. When he graduated he enrolled for the assignment of the Royal Flying Corps. He then began taking flight training but as fate would have it he was hit by a London Transport Bus. He remained in the hospital until he revived in the spring of 1918. In November 1918 he enrolled in the University of Toronto again. On June 5 1919 he graduated. Like many other young veterans he was at a loss for something to do. Law was a respectable profession at the time so he ground away at the ungrateful task of articling for law. After a week he decided that business was more promising. He worked at a number of places but in the end he decided to teach at the University of Toronto. He taught history in the University of Toronto from 1924-1928. All his students said he was a very unique teacher. In March 1924 one of his students, Maryon Moody decided to ensure getting her degree by becoming engaged to her teacher. And it worked. On August 22, 1925 Lester Pearson and Maryon Moody got married in Winnipeg. From there on they lived just outside of Toronto. Later he signed up for a position in The Canadian External Affairs Department. The government officials at first thought he had some sort of mental disorder due to the way he dressed and acted. In 1928 he got a position in the Canadian Department of External Affairs despite their beliefs. At the time Pearson had a very important position because Canada had finally achieved a feeling of nationalism. Canada also had hardly any diplomatic relations with other countries because Great Britain still handled most of it's affairs. For that reason when Great Britain went to war with Germany, so did Canada.

Do you think secondary schools in Malta understand ‘inclusion’

IntroductionInclusion is portion of much larger image than merely do portion of category in school. It is being included in life and plays a portion utilizing one ‘s abilities in twenty-four hours to twenty-four hours activities as an indispensable component of the community as anyone else. Inclusion is being a portion of what everyone else is, being received and embraced as a member who belongs. In the last old ages, the thought of inclusive instruction has featured in precedences sing the instruction of many states. The issue of inclusive instruction is ruling many treatments and educational policies. The attempts to advance inclusive instruction are focused on school activities and the manner how they could go more inclusive. But in his book, Developing Inclusive Teacher Education, Tony Booth and others, present the inquiry, whether universities are reacting to inclusive instruction by developing future instructors in their initial instruction, since this phase have a serious function to play in the development of inclusive patterns in schools they will finally work in.[ 1 ]Inclusion in secondary schools in MaltaAbout 15 old ages ago the thought of inclusive instruction in Malta, peculiarly puting kids with disablement in mainstream schools, was a cradle. But in July 1995 development takes topographic point, which led around 600 kids with different types of disablement or less potency to school to go to mainstream schools.[ 2 ] In September of 2002, the Ministry of Education issued a papers called, ‘Creating Inclusive Education ‘ where it gives guidelines for the execution of the National Curriculum Policy on Inclusive Education. The papers gives clear guidelines how to prosecute in inclusive instruction procedure and the features which makes school more inclusive.[ 3 ] But due to this papers can we state that our secondary school understand ‘inclusion ‘ ? On one manus we can state that today schools offer many installations and chances for everyone particularly for kids with disablement. Children who have some type of disablement find our school more accessible and more easy to take portion in and take part in every activity in every portion of the school. There is besides the work of many Learning Support Assistants who assisting pupils to experience that security in order to happen it more easy to incorporate and take part both in school activities and category. On the other manus there are some advancement that need to be taken into consideration. Today our society is going more witting of the presence of many aliens in our state. This in fact is reflected in our school with the presence of pupils who have an international background. In my instruction pattern experience I have noticed negative attitude to foreign pupils particularly those with different coloring material tegument. Our schools need to make more inclusive civilization in our school, in order to educate our kids to accept and include everyone. Many times the pupils ‘ behavior reflects the attitude of many people in the street. Apart from foreign pupils, today we are confronting pupils with different backgrounds. It is critical today more than before that we view every pupil as a alone person. In order to make that instructors must pass some oif their clip, particularly during school interruptions to construct a good relation with the kids in order to cognize their demands and what they expect.The Relevance of Inclusive EducationInclusive instruction is something which brings many benefits to the school and the wider community. This is non merely done by making nil but it requires difficult work and a process in order to achieve the ends of this inclusive civilization. First of all, by inclusive instruction, many pupils display positive attitudes towards kids who were vulnerable to marginalisation, i.e. foreign pupils, kids with disablements, kids categorized as holding particular demands, kids coming from hapless households. High school pupils in research made abroad describe that their relationships with pupils with disablements resulted in more positive attitudes, increased their response to the demands of others, and increased grasp for diverseness.[ 4 ]For illustration, pupils help international pupils who find trouble in pass oning through the state ‘s linguistic communication, pupils who give aid for other pupils with some type of disablement, particularly when the LSA is absent.[ 5 ] Research surveies have express positive consequences with regard to credence of pupils with disablements in regular instruction environment. For illustration pupils with disablements show more societal additions than those in detached scenes.[ 6 ] Inclusive instruction stimulates every pupil to take part in schoolroom activities. Teachers can assist by making activities harmonizing to the abilities of each kid in order for all, even those who experienced troubles in acquisition, to be able to take part. With engagement one can include coaction between pupils. From research covering with inclusive methods by pupil instructors was observed that pupils take enterprises towards developing coactions on the footing of the rules of inclusive instruction. Students seem to join forces with school caputs, instructors, other pupils, parents etc. In each instance the coactions aimed at increasing engagement, diminishing marginalisation and supplying equal chances learning and larning to all pupils.[ 7 ] All parents want that their kids be accepted by equals, have their friends, and populating regular life as other kids. Inclusive scene can do this vision a world for many kids which for a ground or another feel that they are excluded in their environment. This vision helps all kids to larn by being together. Children learn at their ain gait and manner within a fostering acquisition environment.DecisionInclusive instruction is doubtless a challenging, complex and contested construct, and its manifestations in pattern are many and varied. It is about lending to an inclusive society through determining the procedure by which the engagement of all kids and immature people in instruction is enhanced and maximized. A characteristic common excessively much of the research on inclusion, is the restrictive reading of the term in pattern. As a term, it has been most closely associated with the assimilation of students holding particular educational demands into mainstream schools. Teacher peda gogues working alongside instructors in schools have the capacity to consequence alteration, to assist transform patterns and to do a difference to kids and immature peoples ‘ lives. Such an attack could guarantee the sustainability of the seeds which were sown during initial teacher instruction.

Nerve-Winged Insects, Order Neuroptera

The order Neuroptera includes an interesting cast of six-legged characters: alderflies, dobsonflies, fishflies, snakeflies, lacewings, antlions, and owlflies. The order name derives from the Greek neuron, meaning sinew or cord, and ptera, meaning wings. Though we refer to this group as the nerve-winged insects, their wings arent laced with sinews or nerves at all, but instead with branching veins and crossveins. Description: The nerve-winged insects vary enough that some entomologists divide them into three distinct orders (Neuroptera, Megaloptera, and Raphidioptera). Ive elected to use the classification system outlined in Borror and DeLongs Introduction to the Study of Insects, and consider them as a single order with three suborders: Suborder Megaloptera - alderflies, dobsonflies, and fishflies Suborder Raphidioptera - snakeflies Suborder Planipennia - dusty-wings, lacewings, mantidflies, spongillaflies, antlions, and owlflies Adult nerve-winged insects typically have two pairs of membranous wings, all nearly equal in size, and with many veins. Specifically, most Neuropteran wings have abundant crossveins near the leading edge of the wings, between the costa and subcosta, and parallel branches off the radial sector (see this diagram of wing venation if youre unfamiliar with these terms). Insects in this order have chewing mouthparts and filiform antennae with many segments. In general, nerve-winged insects are weak fliers. The larvae are elongate, with squared heads and long thoracic legs. Most larvae of nerve-winged insects are predaceous, with chewing mouthparts to consume their prey. Nerve-winged insects undergo complete metamorphosis, with four life stages: egg, larva, pupa, and adult. In the Planipennia, they produce silk from their Malpighian tubules. The silk is extruded from the anus and used to spin a cocoon. All other nerve-winged insects have naked pupae. Habitat and Distribution: Nerve-winged insects live worldwide, with roughly 5,500 species known from 21 families. Most insects in this order are terrestrial. The larvae of alderflies, dobsonflies, fishflies, and spongillaflies are aquatic, and inhabit rivers and streams. Adults in these families tend to reside near water. Major Families in the Order: Sialidae - alderfliesCorydalidae – dobsonflies and fishfliesMantispidae - mantidfliesHemerobiidae – brown lacewings Chrysopidae – common lacewingsMyrmeleontidae - antlionsAscalaphidae – owlflies Families and Genera of Interest: Antlion larvae often go by the nickname doodlebugs. They build pitfall traps in the soil to ensnare ants and other prey.Spongillafly larvae prey on freshwater sponges.Larvae of mantidflies are parasites of spider egg sacs.Some lacewings camouflage themselves by attaching woolly aphid carcasses to their backs. This enables them to live among the aphids without being detected.Green lacewing females place each of their eggs on a long, think stalk which is itself attached to a leaf. This is thought to help keep the eggs out of reach of predators. Sources: Insects - Their Natural History and Diversity, by Stephen A. MarshallBorror and DeLongs Introduction to the Study of Insects, 7th edition, by Charles A. Triplehorn and Norman F. JohnsonNeuroptera, by Dr. Jon Meyer, North Carolina State University, accessed December 6, 2012Order Neuroptera - Antlions, Lacewings and Allies, BugGuide.Net , accessed December 6, 2012