Keller graduate school marketing plan Essay

Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success for the company at large and ensure all financial objectives are met. A marketing schedule, coupled with strategic audits will further help to bolster demand for the product line and evaluate and ensure energy and equity are built into the brand over the coming year. Included in the plan is a contingency program that strategically aligns all departments to the overall mission with strategic executive leadership to vercome potential upheavals, or problems that may arise from a number of outside factors. Based upon this, Organics on The Go plans for a successful, profitable year due to an exceptional marketing platform via this plan. Situation Analysis Organics on the Go is an emergent company now entering into its first year of production. However, Organics on the Go faces several critical issues to surmount: 1 . Gain, maintain and grow a loyal customer base. 2. Foster strong brand quality, image and overall market recognition. 3. Overcome competition in a market segment with increasing entrants. 4. Jse a holistic marketing approach that targets the growing our competition, within the budget constraints of an emergent company. Several macro environmental forces need to be deeply considered, some which are enabling and positive, some which can prove hindrances if not properly managed. Positive environmental factors include: 1 . A sharply growing demand amongst the American public and overall national growth figures. 2. Increasingly positive social trends towards healthier, additive free foods. Negative concerns could include: 3. Cost of vendors and suppliers, for the inputs for Organic’s on the Go’s Production. . ncreased regulatory/compliance issues through government regulation of what, where and how organic food products must be produced and what may be contained within them. 5. Competition within the market that will likely continue to increase and new entrants arrive in the market. Organics on the go has the ability to tailor products that mean the publicâ€⠄¢s demand for organic foods where other companies fall short in that we produce 100 percent organic food and provide organic meat in our meals, all with exceptional convenience found normally with highly processed foods. Organics on the Go will leverage the unique coupling of organics with onvenience at affordable pricing. Market Summary: The organic food market can be defined as the market for products which are grown or produced naturally that is without chemicals of any sort and generally free of any additive, food coloring or preservative that is not naturally occurring within that product and that may be harmful to the consumer. The target market segments of the organic industry include majorly: Health enthusiasts Fitness enthusiasts Dieters Individuals who allergic to additives, dyes etc. Demographic Information: Research conducted by Rachael L. Dettman in her presentation to the USDA wrote: Organic produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers† indicates some strong demographic characteristics of the organic consumer: 1. White Collar individuals 2. Reside in less populated areas such as suburbia 3. Are generally below age 40 4. Hold degrees As the major grouping of organic food purchaser demographic and characteristic indicators ( Dettmann, pg. 6) Market Size and Growth: As of 2012 the total revenues of the organic market had grown to 27 billion back in 2012 and continues to grow at an average rate of about 7. % during the recession, ith a growth rate that has continued to increase and exceed analysts’ expectations according to the findings of the USDA. (USDA, pg. 1) However, the exact number of people that comprise the whole foods customer base is still not known with credible certainty, but is believed to be well within the millions in the USA alone.

What facts surprised you most in the essay?

Some of the facts that I’ve found surprising to read are as follows:It is devastating to note that fast food has become so ingrained in the American lifestyle that they are spending more money on hamburgers than any other thing.It has become more like a routine and is much embedded into their daily lives that, one quarter of the U. S population ends up consuming fast food for their meals.The fast food industry has not only transformed the diet but subsequently the culture, economy, workforce and the society at large.McDonald’s contributes a major share in the provision of jobs.It is responsible for 90% of the country’s new jobs.It has more retail outlets than any other merchant in the U. S.McDonald's is now the nation's largest purchaser of beef, pork, and potatoes. It is the second-largest purchaser of chicken in the U. S.The golden arches are now more widely recognized than the Christian cross.QUESTION 2 In paragraph 4 what parallels does he draw between the growth of fast food industry and fundamental changes in American society? Answer: The writers make an attempt to highlight the reasons for changes in workforce demographics during the early 70’s and their after effect on the American society.Owing to the decline of wages, starting from the mid 70’s, the American economy experienced profound changes that had a direct impact on the overall economy, society and consequently the typical American household. During this period more and more women had to come out of their homes in order to meet their household expenses. As a result, in order to meet the demands of the fast-paced life, the traditional home cooking gave way to fast food culture. The shift from domestic cooking to fast-food restaurant meals is one of the factors responsible for the rapid growth of fast-food industry.QUESTION 3What does he have to say about standardization, uniformity, conformity at the one hand, and non-conformist entrepreneurs on the other?Answer: The fast food business has a very dominating influence on the American culture, business and economy. Some big names as like McDonald’s have gained tremendous control over the market share and have made and devastating impact on the food processing systems in the United States that has actually created a system of standardization for the rest to follow. The basic systems have become the operating systems of the fast food industry.The concept of uniformity is well taken by many all around the world. The customer’s confidence is based on the premise that they will get the same quality, no matter where they are in the world. The feeling of reassurance from the customer’s side underlies the trust that they have in the company, and this is one the key areas that these companies never compromise on. The concept of conformance is one of the core key success factors that have enabled McDonald’s and other to expand globally with winning returns. It is one the fundamental secret to their success.They have very intelligently blended co nformity with innovation and creativity. The industry is on the verge of constant innovation and comes up with new ideas every now and then. They thrive to conform to the standards set by them and instill the franchise owner to abide by them. The non-conformists have no place to stand if they plan to venture into such conformist driven enterprises. They consider conformance is their basic principle of success, no matter where they operate in the world.QUESTION 4What final facts does he conclude with? How do they lend a dramatic end to his conclusion?Answer: In the end, the writer turns a critical eye and discusses the pros and cons, the positives and negatives that this massively grown industry has brought with it. He makes an attempt to draw a very critical analysis starting from the inception of the fast food industry, how it progressed through the decades and its effects on the American culture, society, and economy. It is indeed very interesting to see that the progress of this industry has defied all odds.It was founded by people who were self-made and had no formal education in business. And yet, they were the ones who took all the risks and came up with innovative ideas all the way. Although this sector holds the crown of being the largest private employer and has been providing lots of jobs, but the wages offered are very low with no benefits attached. The workers move from one job to another with no skill enhancement. Very few are fortunate enough to make to the top. Majority of the workers remain within the low wage category throughout their lives with very bleak chances of progression.Moreover, the working conditions for low waged workers are also not favourable and can be lethal at times. In order to attain maximum profit, the fast food corporations have gained much control over the production side of various food items in the United States. They have taken over the place of the family-run farms. Hence, despite the positive and negative aspects, it is noteworthy to mention that these corporate giants have taken a great degree of control on the American economy and society. They have now become part of the structure and are a major contributor in the industrialization of the American system.

International financil markts Essay Example | Topics and Well Written Essays - 2000 words - 1

International financil markts - Essay Example Many of the investment management theories were found worthless in an investment climate which is characterized by innumerable number of investment opportunities with differing categories of risk. This has led the investors to think about collective investment to set off the risk from one investment with the return from another investment. This was formally called portfolio and many theories have been developed thereafter to facilitate portfolio management. This paper discusses some of the important concepts of modern portfolio management. The paper takes a descriptive approach where all the concepts are described in such a way how they are useful for investors. Investors always seek for an optimal investment portfolio where the returns are more and risk is less. This can be met through Portfolio Theory. The Theory helps in developing an optimal portfolio that will enable an investor to optimize market risk and generate more return from the business. Thus Portfolio theory is an approach to manage risk and return. The Theory has got much relevance in of financial management literature as many investors found them effective means of increasing the return at a given risk level. The theory is basically applied to the stock market and is based on the idea that there are basically two kinds of risk: (a) diversifiable or relevant risk (risk associated with events occurring in individual companies such as strikes, new marketing programs, lawsuits and new inventions (b) non diversifiable or market risk (risk associated with factors that affect all companies such as inflation, war and recession (Elton, 1999). The careful construction of portfolio of securities helps investors to reduce the diversifiable risk to zero and optimize the market risk. However the market risk cannot be eliminated as it is uncontrollable one. And to the investment managers it helps to meet the

International Finance Essay Example | Topics and Well Written Essays - 1500 words - 3

International Finance - Essay Example When used in a data set of 7 major currencies in the post-Bretton Woods age, the JLR test offers strong and credible evidence in support of a unitary cointegrating vector in between forward and corresponding future spot rates. However, the orthogonality condition is met only for 3 major currencies. According to the forward rate unbiasedness hypothesis (FRUH), â€Å"under conditions of risk neutrality and rational expectations on the part of market agents, the forward rate is an unbiased predictor of the corresponding future spot rate†. Assuming the absence of a risk premium in the foreign exchange market, it must hold true that Johansen (1992) puts forward a maximum likelihood technique to establish the number of common trends in a system of unit-root variables. Without any generality being lost, a p -dimensional vector autoregressive (VAR) process of k -th order can be written as: To test the hypothesis in (6), it suffices to test that the smallest of the characteristic roots of ÃŽ   is zero, as a rejection necessarily implies that all characteristic roots of ÃŽ   are nonzero and therefore ÃŽ   possesses full rank. Such a test can be constructed on the basis of the following test statistic, referred to as the Johansen likelihood ratio (JLR) test statistic: The paper analyzed U.S. dollar spot and 90-day forward rates for 8 major currencies: Canadian dollar (CD), Deutsche mark (DM), British pound (BP), French franc (FF), Swiss franc (SF), Netherlands guilder (NG), and the Italian lira (IL). The sample period is from 1974:3 to 1996:4 at a quarterly frequency. Since the maturity date of the forward contract and the sampling frequency are similar, problems emanating from the use of overlapping data are bypassed. The 90-day forward rates are matched with the corresponding future spot rates and

Witchcraft in America Research Paper Example | Topics and Well Written Essays - 2250 words

Witchcraft in America - Research Paper Example The nature of witchcraft in America demonstrates very insignificant relationship with those of other countries if any and is consigned to perform more or less the same needs as those of other areas. This paper then discusses the various forms of witchcraft in America after the realization that they were caste to play different roles by different peoples. The origins of the forms are also discussed to give in depth analysis of the witchcraft trajectory path. This paper provides useful information for understanding how various communities in the world believe in the power of the unseen forces for values. Introduction In old days and the contemporary society, witchcrafts are not a new term. Witchcraft started long time and the writings about witchcrafts can be traced during Paleolithic period and in the bible and other religious writings like Koran. The fact the there are writings about witch crafty in the basic religious teachings and that they are highly condemned, it makes even the m ost doubtful believers about the power of witchcrafts to think about their position for the second time. Taking about witchcrafts bring into focus the issue of the sorcerers. To distinguish the two has been a problem to many people, and in very many circumstances, the two are interchangeably used. It is though not accurate to consider the two as the same thing. Witchcraft can be said to be an involuntary innate personality in a person that is associated with unique physical happenings. It should be noted the witchcrafts do not need spells, tools and any sort of ceremony to perform his /her business but use pure psychic (Mirecki, and Marvin, 133). On the other side, sorcerers can be defined as the use of spells, ceremonies, and accessories that are performed by a proficient person who understand the process of using them. One needs not to have the innate ability to perform sorcery though it is a physical process that can be witnessed. From the two definitions, the distinction between sorcery and witch crafty can be drawn; it is though important to note that the two uses spirits to achieve their aims. The extent of witch crafty has been found to take place all over the world from Africa to Asia and to America. Christians believe in the power of the witchcraft and that explains why in the early times, the Catholic Church is in record to have engaged in the killing of those who are suspected to be practicing witch crafty in the society (Mirecki, and Marvin, 98). The same applies to other religions such as the Islamic who in their Koran writings also recognizes and condemn the power of witchcrafts. A strong debate has always erupted as to whether the power of witchcrafts can harm or not, this is because from most witchcrafts, the assertion is that they do not harm while the conventional belief about it is that it is purely used to harm. The concrete response to this can be left to the individual experience or knowledge about witchcrafts. The persecution of the witc hcraft during the middle age period resulted into the witchcrafts taking low profile and issues related to witchcraft were done under ground. This explains why there are no writings and books to aid in referencing the account of witchcraft during the ancient times. Even though there are no records of witchcraft, there were found painting and sketchy writing by the archeologist, this painting and writings are believed to have been occasioned by the then witchcrafts. As a matter of public knowledge, witchcrafts have been billed to be possessing supernatural powers and that they can perform rituals that go against the laws of

Vincent van Gogh - Caf Terrace at Night Essay Example | Topics and Well Written Essays - 500 words

Vincent van Gogh - Caf Terrace at Night - Essay Example The essay "Vincent van Gogh - Cafà © Terrace at Night" discovers the Van Gogh's "Cafà © Terrace at Night". Based on this perspective, this paper critically analyses Vincent van Gogh’s painting "Cafà © Terrace at Night,† by giving an interpretation of the painting by providing supportive evidence on any claims made. Vincent van Gogh’s Cafà © Terrace at Night is a piece of painting portraying night hour occurrences. Contrary to common knowledge, the paintings reveals the night as a more alive time than the common day instances. As common in most of his paintings, Vincent van Gogh’s Cafà © Terrace at Night exhibits the use of bold and furious striking colors, accompanied by brushstroke colors. Vincent van Gogh’s Cafà © Terrace at Night, indeed reveals a night scene that is lively and well light from the existence of starts in the sky, providing sufficient illumination to light the whole scene. The stars in the sky are to a limited extent consumed by their own light, therefore contributing much light to the scene below. On to its exterior side, Vincent van Gogh’s Cafà © Terrace at Night, has been painted with bright colors that additionally assist in the brightening of the scene. Ideally the brightly yellow colored walls draws ones attention to the scene rather than offering assistance to an individual to move eyes around the general painting scenery. Other than the yellow color painting on the exterior of the cafà ©, there are different hanging bulbs from the ceiling, which add more light to the already bright scene.

The study and history of Electroconvulsive therapy and how it has Essay

The study and history of Electroconvulsive therapy and how it has changed over the years (its present,past and future) and it sh - Essay Example ECT is a highly technical procedure requiring a team that consists of an anaesthetist, a psychiatrist, psychiatric nurses and recovery nurses. Doing a study on how ECT has changed over the years has given me an insight of how the use of ECT in the treatment of mental health illness has changed over the years. Undergoing this study has also enabled me to implement an important role in caring for patient who receive ECT, especially in the areas of pre- and post-treatment care. Mental health nursing care for the ECT patient has evolved from a traditional supportive and adjunctive practice to the current practice of independent and collaborative nursing actions. The nurse’s multifaceted role in ECT is enacted by providing education and support, performing pre-treatment assessments, monitoring the procedure, observing and interpreting post-treatment patient responses, and this study has helped me understand how I fit into that role. Electroconvulsive therapy is considered one of th e more effective methods for the treatment of persistent depression that has proven resistant to treatment with medication or psychotherapy. The method even has an extremely high rate of success, reportedly between fifty up to ninety percent, when ECT is used as an initial treatment for severe cases of index depression, a major depressive episode that presents with a specific start date and normal mood before that date. If used for schizophrenia, ECT is usually combined with pharmaceutical treatments as well. When used together in this manner, the treatment is shown to reduce the risks of future relapse, more so than treatment with the medication alone (Taylor 2007). Mechanism of Treatment and Treatment Activities Electroconvulsive therapy treats psychiatric disorders through the induction of generalized seizure activity in the brain, and some have suggested that the seizure activity alone is the mechanism of treatment (Bolwig 2011). However, despite the years of experience with the treatment in the medical community and just as many years of research, the exact reasons for its success are still unclear (Madsen et al 1999). Many possible reasons for it have been suggested. One possible suggestion for the mechanism of the treatment has been that it may induce neurogenesis (Madsen et al 1999). Neurogenesis is the growth of new neural cells, but only recently has it been discovered that such new neurons can grow in the adult human brain throughout life. Adult neurogenesis has been suggested as a method to treat neurological and psychological disorders, as part of or separate from ECT (Eisch & Nestler 2002). ECT has also been found to increase synaptic activity in the brain as well as forming these new neurons and neural connections, another possibility for its mechanism (Bolwig 2011). Another suggestion for mechanism is based on its efficacy in the treatment of major depressive disorder. Patients who are treated for major depressive disorder with ECT are found to have elevated levels of pancreatic polypeptide after successful treatment, which is known to be secreted after activation of the vagal nerve complex. Researchers have used these findings to conclude that vagal nerve stimulation may be the responsible mechanism for electroconvulsive therapy, at least for those patients being treated for depressive disorders (Bar et al. 2010). During electroconvulsive therapy, the patient is put under general anaesthesia and pharmacologically